Brand profile
@worldofasaya
Asaya is an Indian direct-to-consumer skincare brand founded in 2021 and based in Bengaluru, formulating for melanin-rich Indian skin. It sells serums, moisturisers, sunscreens, cleansers and masks targeting hyperpigmentation, acne and uneven tone. It sells through its own site plus Amazon, Nykaa and Blinkit.
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