Privacy Policy

PARKLIFY PRIVATE LIMITED (trading as Limurse) operates Limurse®, a Creator OS for creator marketing, discovery, CRM, campaigns, collaborations, UGC workflows, campaign intelligence, and AI-assisted tools. This Privacy Policy explains how we collect, use, share, and protect personal data when you use limurse.ai, our mobile applications, and related services.

• Provide and operate the Creator OS, including discovery, CRM, campaigns, and billing
• Facilitate collaborations between brands and creators you choose to engage with
• Process subscriptions, invoices, and payouts through Cashfree and PayPal
• Fulfil store orders, arrange delivery, deliver digital downloads, and handle returns and refunds
• Power AI-assisted matchmaking, outreach drafts, and campaign planning features
• Send service, billing, security, and collaboration notifications
• Verify accounts, prevent fraud, and enforce platform policies
• Improve reliability, analytics, and product development
• Comply with law, tax, and regulatory obligations
• Send marketing communications where you have opted in or where permitted by law

• Collaboration counterparties: profile and campaign information shared when you apply, invite, or collaborate with another user
• Payment processors: Cashfree and PayPal to complete transactions
• Couriers and logistics partners: the delivery name, address, and phone number needed to deliver a physical store order
• Messaging providers: WhatsApp and our email provider, to send order, shipment, and service notifications you have opted into or that relate to a transaction
• Infrastructure and service providers: hosting, storage, email, analytics, and support vendors under contractual safeguards (including cloud providers such as Google Cloud and Firebase)
• AI service providers: prompts, selected campaign or profile context, and files needed to produce a requested AI output may be sent to providers such as OpenAI; do not submit confidential or sensitive personal data unless the feature expressly asks for it
• Analytics, advertising, and diagnostics providers: device, usage, campaign-attribution, and error data may be shared with providers such as Mixpanel, Sentry, Google, Meta, LinkedIn, and Microsoft, subject to applicable consent settings
• Legal and safety: regulators, courts, or law enforcement when required or to protect users and the platform
• Business transfers: in connection with a merger, acquisition, or asset sale with appropriate notice where required

We do not sell personal data. Public creator or brand profiles may be visible to other users as part of the marketplace experience.

We use cookies and similar technologies for authentication, preferences, security, and analytics. We may use third-party analytics and advertising tools (such as Google Analytics, Google AdSense, Meta, LinkedIn, and Microsoft Clarity) subject to your browser settings and applicable consent requirements. Google AdSense may use cookies to serve and personalize ads; see How Google uses data when you use our partners' sites or apps. You can limit cookies through browser controls; some features may not work without essential cookies.

• Performance of a contract, providing the services you sign up for
• Legitimate interests, security, fraud prevention, product improvement, and B2B operations
• Consent, optional marketing and certain analytics where required
• Legal obligation, tax, accounting, and regulatory compliance

For users in India, we also process personal data in accordance with the Digital Personal Data Protection Act, 2023, and applicable rules as they come into force.

Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal data, and to object to certain processing or withdraw consent. To exercise these rights, email apps@limurse.ai. We respond within applicable legal timelines.

You may also lodge a complaint with your local data protection authority. Account deletion steps are described on our Delete Account page.

In India, you may also ask for a summary of the personal data being processed and the identities of other data fiduciaries and processors with whom it has been shared, correct or erase your data, withdraw consent as easily as it was given, nominate another individual to exercise your rights in the event of death or incapacity, and use our grievance process. Withdrawing consent does not affect processing already lawfully completed and may prevent us from providing the feature that depended on that consent.

Privacy and data-rights grievances may be submitted through our Grievance Redressal page. We will not retaliate or discriminate against you for exercising a legal right.

• Account and profile data, until deletion request, subject to a reasonable processing period
• Campaign and collaboration records, up to 7 years where needed for legal, tax, or dispute purposes
• Payment and invoice records, up to 7 years for accounting and audit requirements
• Store order and delivery records, up to 7 years for tax, warranty, and dispute purposes
• Analytics data, typically up to 24 months
• Crash and diagnostic logs, typically up to 30 days
• Marketing preferences, until opt-out or account deletion
• Saved address-book contacts, until you turn off contact saving, delete them, or delete your account
• Consent and suppression records, as long as reasonably needed to demonstrate and honour your choice

We use technical and organizational measures such as TLS encryption in transit, access controls, authentication, and vendor due diligence. No method of transmission or storage is completely secure.

Data may be processed in India and other countries where our providers operate. Where required, we use appropriate safeguards such as contractual clauses for cross-border transfers.

Limurse accounts and commercial features are intended for people aged 18 or older. We do not knowingly permit a child to create an account or process a child's personal data without legally valid, verifiable parental consent. If we learn that we have done so, we will restrict the account and delete the data unless law requires retention. A parent or guardian can report a concern through our Child Safety Standards for reporting procedures.

We investigate suspected personal data breaches, take reasonable containment and remediation steps, and notify affected individuals and the competent authority when and within the time required by applicable law. If you believe your account or data has been compromised, follow the reporting instructions in our Security Policy.

We may update this policy to reflect product, legal, or operational changes. Material updates will be posted here with a revised "Last updated" date. Continued use after changes constitutes acceptance where permitted by law.