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Free tool
Enter your audience size and engagement rate to see what creators like you charge per post, story, video, and hour. Benchmarks come from real rate cards, not a flat formula.
Most creators price a sponsored post from three inputs: audience size, engagement rate, and what the brand is buying beyond the post itself. The tables below show what creators in each follower band actually charge, drawn from rate cards published on Limurse. Use the median as your anchor and the quartile spread as your negotiating range.
Adjust the inputs to see where you sit against creators of comparable size. Nothing is stored and no account is needed.
Band: 10K to 50K
Average likes plus comments divided by followers, as a percentage.
Feed post
₹2,500
₹1,300 to ₹6,300
Based on 668 rate cards in your band
Story
₹1,300
₹650 to ₹3,100
Based on 670 rate cards in your band
Reel or video
₹6,300
₹2,500 to ₹12,500
Based on 681 rate cards in your band
Per hour
₹3,000
₹2,300 to ₹4,100
Estimated from reach and engagement
These are negotiation starting points, not quotes. Rates move with niche, deliverable count, turnaround, and how much of the brand's media plan the content carries. Quote the range rather than a single figure, and agree usage rights in writing before the number.
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₹1,000₹500 to ₹2,000Median of 1075 rate cards | ₹500₹250 to ₹1,000Median of 1070 rate cards | ₹2,000₹1,000 to ₹3,000Median of 1078 rate cards |
| 10K to 50K | ₹2,000₹1,000 to ₹5,000Median of 668 rate cards | ₹1,000₹500 to ₹2,500Median of 670 rate cards | ₹5,000₹2,000 to ₹10,000Median of 681 rate cards |
| 50K to 250K | ₹4,000₹2,000 to ₹10,000Median of 281 rate cards | ₹2,000₹1,000 to ₹5,000Median of 285 rate cards | ₹8,000₹3,000 to ₹16,800Median of 293 rate cards |
| 250K to 1M | ₹5,000₹3,375 to ₹10,000Median of 34 rate cards | ₹2,250₹1,000 to ₹6,750Median of 34 rate cards | ₹10,500₹5,625 to ₹20,000Median of 34 rate cards |
| 1M and up | ₹10,000₹5,000 to ₹40,000Median of 9 rate cards | ₹8,000₹5,000 to ₹20,000Median of 9 rate cards | ₹20,000₹15,000 to ₹60,000Median of 9 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 6230 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | $36$15 to $100Median of 251 rate cards | $20$10 to $60Median of 250 rate cards | $50$20 to $150Median of 253 rate cards |
| 10K to 50K | $100$45 to $156Median of 88 rate cards | $50$20 to $100Median of 89 rate cards | $150$60 to $250Median of 89 rate cards |
| 50K to 250K | $150$100 to $313Median of 52 rate cards | $100$50 to $175Median of 52 rate cards | $250$131 to $500Median of 50 rate cards |
| 250K to 1M | $300$150 to $913Median of 10 rate cards | $200$100 to $475Median of 10 rate cards | $550$350 to $1,550Median of 11 rate cards |
| 1M and up | $400$263 to $1,250Median of 6 rate cards | $175$113 to $238Median of 6 rate cards | $750$625 to $1,700Median of 6 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 1223 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Read the median column as the going rate for your band and the p25 to p75 spread as the room you have to negotiate. Sitting above the median needs a reason a brand recognises, usually engagement well above the band average, a niche audience that is hard to reach elsewhere, or a track record of driving sales.
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the rupee implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay.
A common starting point is a percentage of follower count, but real rate cards vary widely by engagement, niche, and usage rights. The Limurse Rate Calculator anchors on percentile benchmarks from creator rate cards in your follower band, then adjusts for engagement rate and add-ons, so the number reflects what peers actually charge rather than a flat formula.
It compares your follower count and engagement rate against anonymized rate cards from creators in the same follower band, and returns a low, mid, and high range per deliverable. When a band has too few contributors to publish safely, it falls back to a transparent formula based on reach and engagement and labels the result as an estimate.
Usage rights and exclusivity are priced as uplifts on the base deliverable, not as separate line items. Limurse applies a 25 percent uplift for usage rights and 30 percent for exclusivity, reflecting that both extend the value a brand gets well beyond the original post.
Yes. The calculator and the published benchmarks are free and need no account. Signing in adds niche-level benchmarks and lets creators save a rate card that brands can see during collaboration.
From rate cards that creators enter on Limurse. Figures are aggregated into percentiles by follower band, and any band with fewer contributors than the minimum sample is suppressed entirely, so no individual creator rate can be inferred from the published numbers.
A plain answer for creators pricing their first or next deal.
Posts, stories, and reels priced by follower band.
Integrations and dedicated videos priced by audience.
Per asset and day rates for content brands run themselves.
Join the creator network and publish a rate card.
For brands budgeting a campaign against these benchmarks.
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.