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Influencer rate calculator: how much influencers charge in India and the US
Know your rate.
Name it well.
Enter your audience size and engagement rate to see what creators like you charge per post, story, video, and hour. Benchmarks come from real rate cards, not a flat formula.
Sample rate brief
Illustrative estimateSponsored post · Recommended anchor
$250
Flexible floor
$175
Premium ceiling
$350
A range you can defend
The pricing principle
Most creators price a sponsored post from three inputs: audience size, engagement rate, and what the brand is buying beyond the post itself. The tables below show what creators in each follower band actually charge, drawn from rate cards published on Limurse. Use the median as your anchor and the quartile spread as your negotiating range.
In India, a creator with under 10K followers charges a median of ₹1,000 for a feed post and ₹2,000 for a reel or video; with 10K to 50K followers, ₹2,000 for a feed post and ₹5,000 for a reel or video; with 50K to 250K followers, ₹5,000 for a feed post and ₹10,000 for a reel or video. These are medians of rate cards creators publish on Limurse, in rupees; the tables below show the typical range for every band. See the full tables
Build a rate you can defend
Set your audience signal, add the rights a brand wants, then use the live brief as your negotiation anchor.
Build your benchmark
Tell us your signal.
Comparing you with the 10K to 50K band.
Live rate brief
Feed post
$125
Your confident opening number. It sits at the centre of a defensible range, not at the edge of what a brand might accept.
Flexible floor
$65
Premium ceiling
$225
Switch deliverable
Use the anchor in your proposal, keep the range for negotiation. Scope, turnaround and brand fit can move the final fee. Agree usage rights in writing before you quote.
Turn this estimate into a campaign brief
Keep the calculator free and anonymous. When you are ready, carry the planning forward with goals, deliverables, usage rights, and a creator shortlist in one structured brief.
Creator rate benchmarks by follower band
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
US dollars (USD)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | $50$15 to $100Median of 474 rate cards | $25$10 to $75Median of 473 rate cards | $70$25 to $150Median of 476 rate cards |
| 10K to 50K | $100$50 to $173Median of 146 rate cards | $50$20 to $100Median of 148 rate cards | $150$60 to $300Median of 149 rate cards |
| 50K to 250K | $200$100 to $400Median of 93 rate cards | $100$50 to $200Median of 93 rate cards | $300$150 to $500Median of 91 rate cards |
| 250K to 1M | $500$225 to $950Median of 22 rate cards | $250$100 to $500Median of 22 rate cards | $900$450 to $2,100Median of 23 rate cards |
| 1M and up | $500$300 to $1,800Median of 9 rate cards | $225$113 to $2,250Median of 10 rate cards | $1,500$700 to $4,650Median of 11 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 2240 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Indian rupees (INR)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₹1,000₹500 to ₹2,000Median of 1585 rate cards | ₹500₹300 to ₹1,000Median of 1575 rate cards | ₹2,000₹1,000 to ₹3,500Median of 1585 rate cards |
| 10K to 50K | ₹2,000₹1,000 to ₹5,000Median of 854 rate cards | ₹1,000₹500 to ₹2,500Median of 856 rate cards | ₹5,000₹2,000 to ₹10,000Median of 867 rate cards |
| 50K to 250K | ₹5,000₹2,000 to ₹10,000Median of 375 rate cards | ₹2,000₹1,000 to ₹5,000Median of 379 rate cards | ₹10,000₹3,125 to ₹20,000Median of 386 rate cards |
| 250K to 1M | ₹8,000₹4,625 to ₹13,750Median of 50 rate cards | ₹5,000₹1,500 to ₹8,000Median of 50 rate cards | ₹20,000₹8,000 to ₹32,500Median of 51 rate cards |
| 1M and up | ₹15,000₹6,250 to ₹47,500Median of 14 rate cards | ₹7,250₹5,000 to ₹19,500Median of 14 rate cards | ₹35,000₹15,000 to ₹68,750Median of 14 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 8655 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Read the median column as the going rate for your band and the p25 to p75 spread as the room you have to negotiate. Sitting above the median needs a reason a brand recognises, usually engagement well above the band average, a niche audience that is hard to reach elsewhere, or a track record of driving sales. If you are asking how much influencers charge in India, brands there usually talk in the same tiers: nano creators up to about ten thousand followers, micro influencers up to about a hundred thousand, then mid tier and above. An Instagram reel is priced above a static post or a story set because filming and editing take longer, and rates differ by category, so compare yourself with creators in your own niche, such as beauty and fashion or food, rather than with one market rate. Brands planning a campaign budget for influencer campaigns can read the same tables from the other side.
How these numbers are produced
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the smallest currency unit implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay. Brands comparing those asking rates with measured CPM, CPE and ROAS can use the Creator Commerce Index.
Republishing these figures
The benchmark tables are open data. Quote them, chart them, or build on them in your own analysis.
These percentiles are published under the Creative Commons Attribution 4.0 licence. You are free to reproduce the tables, quote individual figures, and adapt them for your own work, including commercially, provided you credit Limurse and link back to the page you took them from.
Source: Limurse creator rate benchmarks, https://limurse.ai/influencer-rate-calculator
The tables are recalculated as creators update their rate cards, so cite this page rather than a saved copy. If your figures need to stay reproducible, name the date you read them.
Frequently asked questions
How much should an influencer charge per post?
A common starting point is a percentage of follower count, but real rate cards vary widely by engagement, niche, and usage rights. The Limurse Rate Calculator anchors on percentile benchmarks from creator rate cards in your follower band, then adjusts for engagement rate and add-ons, so the number reflects what peers actually charge rather than a flat formula.
How does the Limurse Rate Calculator work?
It compares your follower count and engagement rate against anonymized rate cards from creators in the same follower band, and returns a low, mid, and high range per deliverable. When a band has too few contributors to publish safely, it falls back to a transparent formula based on reach and engagement and labels the result as an estimate.
What is a fair rate for usage rights and exclusivity?
Usage rights and exclusivity are priced as uplifts on the base deliverable, not as separate line items. Agree each uplift in writing before you quote: both extend the value a brand gets well beyond the original post, and the right price depends on the scope and duration of the licence.
Is the Limurse Rate Calculator free?
Yes. The calculator and the published benchmarks are free and need no account. Signing in adds niche-level benchmarks and lets creators save a rate card that brands can see during collaboration.
Where does the benchmark data come from?
From rate cards that creators enter on Limurse. Figures are aggregated into percentiles by follower band, and any band with fewer contributors than the minimum sample is suppressed entirely, so no individual creator rate can be inferred from the published numbers.
Explore related topics
- How much should I charge?
A plain answer for creators pricing their first or next deal.
- Instagram rate calculator
Posts, stories, and reels priced by follower band.
- YouTube rate calculator
Integrations and dedicated videos priced by audience.
- UGC rate calculator
Per asset and day rates for content brands run themselves.
- Engagement rate calculator
Work out the engagement rate to enter here, by followers or by views.
- Become a Trendsetter
Join the creator network and publish a rate card.
- Hire influencers
For brands budgeting a campaign against these benchmarks.
Publish your rate card on Limurse
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.