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Pricing guide
The honest answer is a range, not a number. Here is how to find yours, what other creators in your band charge, and how to hold the price once you have named it.
Price from your follower band, your engagement rate, and the rights the brand is asking for. Start at the median rate creators in your band charge for that deliverable, move toward the upper quartile if your engagement beats the band average, and add roughly 25 percent for usage rights and 30 percent for exclusivity. Quote the result as a range so the conversation has somewhere to go.
Adjust the inputs to see where you sit against creators of comparable size. Nothing is stored and no account is needed.
Band: 10K to 50K
Average likes plus comments divided by followers, as a percentage.
Feed post
₹2,500
₹1,300 to ₹6,300
Based on 668 rate cards in your band
Story
₹1,300
₹650 to ₹3,100
Based on 670 rate cards in your band
Reel or video
₹6,300
₹2,500 to ₹12,500
Based on 681 rate cards in your band
Per hour
₹3,000
₹2,300 to ₹4,100
Estimated from reach and engagement
These are negotiation starting points, not quotes. Rates move with niche, deliverable count, turnaround, and how much of the brand's media plan the content carries. Quote the range rather than a single figure, and agree usage rights in writing before the number.
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₹1,000₹500 to ₹2,000Median of 1076 rate cards | ₹500₹250 to ₹1,000Median of 1071 rate cards | ₹2,000₹1,000 to ₹3,000Median of 1079 rate cards |
| 10K to 50K | ₹2,000₹1,000 to ₹5,000Median of 668 rate cards | ₹1,000₹500 to ₹2,500Median of 670 rate cards | ₹5,000₹2,000 to ₹10,000Median of 681 rate cards |
| 50K to 250K | ₹4,000₹2,000 to ₹10,000Median of 281 rate cards | ₹2,000₹1,000 to ₹5,000Median of 285 rate cards | ₹8,000₹3,000 to ₹16,800Median of 293 rate cards |
| 250K to 1M | ₹5,000₹3,375 to ₹10,000Median of 34 rate cards | ₹2,250₹1,000 to ₹6,750Median of 34 rate cards | ₹10,500₹5,625 to ₹20,000Median of 34 rate cards |
| 1M and up | ₹10,000₹5,000 to ₹40,000Median of 9 rate cards | ₹8,000₹5,000 to ₹20,000Median of 9 rate cards | ₹20,000₹15,000 to ₹60,000Median of 9 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 6233 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | $36$15 to $100Median of 251 rate cards | $20$10 to $60Median of 250 rate cards | $50$20 to $150Median of 253 rate cards |
| 10K to 50K | $100$45 to $156Median of 88 rate cards | $50$20 to $100Median of 89 rate cards | $150$60 to $250Median of 89 rate cards |
| 50K to 250K | $150$100 to $313Median of 52 rate cards | $100$50 to $175Median of 52 rate cards | $250$131 to $500Median of 50 rate cards |
| 250K to 1M | $300$150 to $913Median of 10 rate cards | $200$100 to $475Median of 10 rate cards | $550$350 to $1,550Median of 11 rate cards |
| 1M and up | $400$263 to $1,250Median of 6 rate cards | $175$113 to $238Median of 6 rate cards | $750$625 to $1,700Median of 6 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 1223 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Quote a range rather than a single figure, and put the deliverable and the usage rights in writing before the number. Most underpricing happens because a creator quotes for one post and the brand later assumes paid amplification, a whitelisting licence, and category exclusivity were included.
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the rupee implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay.
Price from three inputs: your follower band, your engagement rate, and what the brand is buying beyond the post. Start from the median rate creators in your band charge for that deliverable, move up if your engagement is above the band average, and add uplifts for usage rights and exclusivity. Quote a range, not a single number, so the conversation has room.
Yes. Engagement rate is the clearest signal that reach converts to attention, and brands price against it. A creator with double the band average engagement can reasonably sit in the upper quartile of their follower band rather than the middle.
Anchor to the lower quartile for your follower band rather than working for free or for product alone. A first paid collaboration sets the floor every later brand negotiates against, so an unpaid first deal is expensive in a way that is hard to undo.
Raise on new conversations rather than mid-relationship, and lead with what changed: audience growth, better engagement, stronger past results. Existing partners are usually given notice at renewal, which keeps the relationship intact while the rate moves.
Benchmark every deliverable against real creator rate cards.
Posts, stories, and reels priced by follower band.
Integrations and dedicated videos priced by audience.
Per asset and day rates for content brands run themselves.
How paid collaborations run end to end on Limurse.
Join the creator network and publish a rate card.
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.