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YouTube sponsorship rate calculator
Know your rate.
Name it well.
Get a starting price for integrations and dedicated videos from your audience, engagement, and the rights the brand wants. YouTube rates track views more closely than subscriber count, so treat the estimate as a starting point and weight your recent median views.
Sample rate brief
Illustrative estimateSponsored post · Recommended anchor
$250
Flexible floor
$175
Premium ceiling
$350
A range you can defend
The pricing principle
YouTube sponsorships are priced against average views, not subscriber count, because a video keeps accumulating views long after it goes live. A 60 to 90 second integration is the standard unit. A dedicated video prices substantially higher, since the brand takes the title, thumbnail, and whole runtime.
Build a rate you can defend
Set your audience signal, add the rights a brand wants, then use the live brief as your negotiation anchor.
Build your benchmark
Tell us your signal.
Comparing you with the 10K to 50K band.
Live rate brief
Reel or video
$200
Your confident opening number. It sits at the centre of a defensible range, not at the edge of what a brand might accept.
Flexible floor
$150
Premium ceiling
$250
Switch deliverable
Use the anchor in your proposal, keep the range for negotiation. Scope, turnaround and brand fit can move the final fee. Agree usage rights in writing before you quote.
Turn this estimate into a campaign brief
Keep the calculator free and anonymous. When you are ready, carry the planning forward with goals, deliverables, usage rights, and a creator shortlist in one structured brief.
How to read this estimate
Why this page shows a modelled estimate rather than a table of published rates.
YouTube is the platform where subscriber count misleads most. A video keeps earning views for months, so a brand is buying a back catalogue position as well as a launch. Price against your recent median views rather than your subscriber number, and price a dedicated video well above an integration, since it gives up the title, the thumbnail, and the full runtime.
Rate cards on Limurse are not yet recorded per platform or per production job, so there is no set of YouTube rates to publish here without passing off other figures as this market's. The calculator above uses the labelled formula instead. For percentiles from published rate cards, see the influencer rate benchmarks.
How these numbers are produced
The method in full, so you can judge the figures rather than take them on trust.
Every figure on this page comes from a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. It is labelled as a modelled estimate throughout, and it is not peer data.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the smallest currency unit implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay. Brands comparing those asking rates with measured CPM, CPE and ROAS can use the Creator Commerce Index.
Frequently asked questions
How much should a YouTuber charge for a sponsorship?
YouTube rates track average views far more closely than subscriber count, because a back catalogue keeps earning. Price a 60 to 90 second integration against your recent median views, and price a dedicated video substantially higher, since it carries the whole runtime and the title and thumbnail.
What is the difference between an integration and a dedicated video?
An integration is a segment inside a video about something else. A dedicated video is built entirely around the brand, which means the title, thumbnail, and full runtime are given over to it. Dedicated videos price well above integrations for the same channel.
Should YouTube rates be based on subscribers or views?
Views. Subscriber count measures history, and view count measures what a brand actually receives. A channel with modest subscribers and strong recent views is worth more to an advertiser than the reverse.
Explore related topics
- Influencer rate calculator
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- Instagram rate calculator
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- UGC rate calculator
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- Engagement rate calculator
Work out the engagement rate to enter here, by followers or by views.
- Campaign budget calculator
Price a campaign across several creators.
- Become a creator
Join the creator network and publish a rate card.
- Hire influencers
For brands budgeting a campaign against these benchmarks.
- ASCI disclosure checker
Check that a sponsored caption carries the label ASCI expects.
- Invoice generator
Turn the rate you agreed into a PDF invoice for the brand.
Publish your rate card on Limurse
Creators who list a rate card get matched to briefs with a budget that fits.