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YouTube sponsorship rate calculator
Know your rate.
Name it well.
Price integrations and dedicated videos against real creator rate cards. YouTube rates track views more closely than subscriber count, so treat the bands as a starting point and weight your recent median views.
Sample rate brief
Illustrative estimateSponsored post · Recommended anchor
$250
Flexible floor
$175
Premium ceiling
$350
A range you can defend
The pricing principle
YouTube sponsorships are priced against average views, not subscriber count, because a video keeps accumulating views long after it goes live. A 60 to 90 second integration is the standard unit. A dedicated video prices substantially higher, since the brand takes the title, thumbnail, and whole runtime.
In India, a creator with under 10K subscribers charges a median of ₹2,000 for a sponsored video; with 10K to 50K subscribers, ₹5,000 for a sponsored video; with 50K to 250K subscribers, ₹10,000 for a sponsored video. These are medians of rate cards creators publish on Limurse, in rupees; the tables below show the typical range for every band. See the full tables
Build a rate you can defend
Set your audience signal, add the rights a brand wants, then use the live brief as your negotiation anchor.
Build your benchmark
Tell us your signal.
Comparing you with the 10K to 50K band.
Live rate brief
Reel or video
$200
Your confident opening number. It sits at the centre of a defensible range, not at the edge of what a brand might accept.
Flexible floor
$75
Premium ceiling
$375
Switch deliverable
Use the anchor in your proposal, keep the range for negotiation. Scope, turnaround and brand fit can move the final fee. Agree usage rights in writing before you quote.
Turn this estimate into a campaign brief
Keep the calculator free and anonymous. When you are ready, carry the planning forward with goals, deliverables, usage rights, and a creator shortlist in one structured brief.
YouTube rate benchmarks by audience band
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
US dollars (USD)
| Subscribers | Reel or video | Feed post |
|---|---|---|
| Under 10K | $70$25 to $150Median of 476 rate cards | $50$15 to $100Median of 474 rate cards |
| 10K to 50K | $150$60 to $300Median of 149 rate cards | $100$50 to $173Median of 146 rate cards |
| 50K to 250K | $300$150 to $500Median of 91 rate cards | $200$100 to $400Median of 93 rate cards |
| 250K to 1M | $900$450 to $2,100Median of 23 rate cards | $500$225 to $950Median of 22 rate cards |
| 1M and up | $1,500$700 to $4,650Median of 11 rate cards | $500$300 to $1,800Median of 9 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 2240 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Indian rupees (INR)
| Subscribers | Reel or video | Feed post |
|---|---|---|
| Under 10K | ₹2,000₹1,000 to ₹3,500Median of 1585 rate cards | ₹1,000₹500 to ₹2,000Median of 1585 rate cards |
| 10K to 50K | ₹5,000₹2,000 to ₹10,000Median of 867 rate cards | ₹2,000₹1,000 to ₹5,000Median of 854 rate cards |
| 50K to 250K | ₹10,000₹3,125 to ₹20,000Median of 386 rate cards | ₹5,000₹2,000 to ₹10,000Median of 375 rate cards |
| 250K to 1M | ₹20,000₹8,000 to ₹32,500Median of 51 rate cards | ₹8,000₹4,625 to ₹13,750Median of 50 rate cards |
| 1M and up | ₹35,000₹15,000 to ₹68,750Median of 14 rate cards | ₹15,000₹6,250 to ₹47,500Median of 14 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 8655 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
YouTube is the platform where subscriber count misleads most. A video keeps earning views for months, so a brand is buying a back catalogue position as well as a launch. Price against your recent median views rather than your subscriber number, and price a dedicated video well above an integration, since it gives up the title, the thumbnail, and the full runtime.
How these numbers are produced
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the smallest currency unit implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay. Brands comparing those asking rates with measured CPM, CPE and ROAS can use the Creator Commerce Index.
Republishing these figures
The benchmark tables are open data. Quote them, chart them, or build on them in your own analysis.
These percentiles are published under the Creative Commons Attribution 4.0 licence. You are free to reproduce the tables, quote individual figures, and adapt them for your own work, including commercially, provided you credit Limurse and link back to the page you took them from.
Source: Limurse creator rate benchmarks, https://limurse.ai/youtube-rate-calculator
The tables are recalculated as creators update their rate cards, so cite this page rather than a saved copy. If your figures need to stay reproducible, name the date you read them.
Frequently asked questions
How much should a YouTuber charge for a sponsorship?
YouTube rates track average views far more closely than subscriber count, because a back catalogue keeps earning. Price a 60 to 90 second integration against your recent median views, and price a dedicated video substantially higher, since it carries the whole runtime and the title and thumbnail.
What is the difference between an integration and a dedicated video?
An integration is a segment inside a video about something else. A dedicated video is built entirely around the brand, which means the title, thumbnail, and full runtime are given over to it. Dedicated videos price well above integrations for the same channel.
Should YouTube rates be based on subscribers or views?
Views. Subscriber count measures history, and view count measures what a brand actually receives. A channel with modest subscribers and strong recent views is worth more to an advertiser than the reverse.
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- Become a Trendsetter
Join the creator network and publish a rate card.
- Hire influencers
For brands budgeting a campaign against these benchmarks.
Publish your rate card on Limurse
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.