Influencer campaign budget calculator

Start from creator fees rather than a round number. Multiply the number of creators by the published rate benchmark for their audience band and the deliverables you need, then add separate lines for usage rights, production, shipping, and taxes. The calculator above does the first half of that from published benchmarks.

No. The range covers creator compensation for the organic deliverables you select. Paid usage and category exclusivity are rights purchases, priced and agreed separately, and they can change the total materially depending on the term and the channels involved.

Two creators with similar audience sizes can quote very differently depending on niche, engagement, production standards, and how much demand they already have. The low and high figures describe that spread. Use the median to set a working budget and keep room toward the high end for the creators you least want to lose.

Model each format as its own deliverable rather than assuming a feed-post rate covers it. Video formats usually carry more production effort, and a story sits live for a shorter period, so both are priced on their own terms in most creator rate cards.

Yes. The underlying rate data is published under a Creative Commons BY 4.0 licence, so you can reuse it with attribution. The rate calculator page carries the attribution line and the method behind the bands.