Outcome
Name the business result before choosing formats or follower counts.
Free campaign planner
Turn a campaign idea into an outcome-ready growth plan.
Connect your sales or marketing goal to the audience, channels, budget and creative work needed to achieve it, in about four minutes.
Free to build Autosaved securely No commitment
Who should we get back to?
1 / 4
Let’s start with your brand
We use this to save your brief and send the review. No account required.
Built for decisive campaigns
Start with the business outcome. Build the campaign around it.
Guardrails
Set budget, timing, platforms and must-haves without scripting every frame.
Creative fit
Match on audience, voice and format, not on vanity metrics alone.
Still working out the numbers?
Estimate creator fees first, then bring the range back to your brief.
Frequently asked questions
What should an outcome-driven campaign brief include?
A useful campaign brief connects a measurable sales or marketing outcome to the audience, timeline, budget, channels, creator deliverables, markets, brand context, and creative requirements.
Is the Limurse campaign brief builder free?
Yes. You can submit a campaign brief to Limurse at no cost. The team reviews it and follows up about suitable creators and next steps.
What happens after I submit my campaign brief?
The Limurse team reviews the outcome, scope, budget, and timeline, then contacts you with a practical execution path and creators who fit. Submitting a brief does not commit you to a campaign.