Terms of Service

Brands and agencies

• Define campaign briefs, budgets, deliverables, and usage rights clearly
• Comply with advertising disclosure laws (#ad, #sponsored, ASCI, FTC, and local rules)
• Pay agreed compensation and platform fees on time
• Respect creator intellectual property except as licensed in the collaboration
• Agency users are responsible for client compliance and confidentiality

Trendsetters and creators

• Provide accurate profile, niche, and audience information
• Deliver content that meets agreed briefs and timelines
• Disclose sponsored relationships as required by law and platform policy
• Do not misrepresent followers, engagement, or prior brand work
• Do not resell or transfer collaboration opportunities without consent

Team members and administrators

• Team access is limited to permissions granted by the account owner
• Administrators may moderate content, enforce policies, and manage accounts

Excluded damages

To the maximum extent permitted by law, Limurse and its directors, officers, employees, and contractors are not liable for indirect, incidental, special, exemplary, or consequential damages; loss of profits, revenue, goodwill, data, or business opportunity; campaign underperformance; creator no-shows; or disputes between brands and creators, even if we were advised such damages were possible.

Liability cap

Except as stated in an Enterprise Agreement or where liability cannot be limited by applicable law, Limurse's total aggregate liability arising out of or relating to these Terms or the platform is limited to the greater of (a) the fees you paid to Limurse for the specific service giving rise to the claim in the 12 months before the event, or (b) INR 10,000.

Exceptions

• Nothing in these Terms limits liability for death or personal injury caused by negligence where prohibited by law
• Nothing limits liability for fraud, wilful misconduct, or liability that cannot be excluded under applicable consumer protection law
• Each party remains responsible for its own tax, employment, and regulatory compliance
• Enterprise customers are bound by liability terms in their Enterprise Agreement where provided

Third parties and platform role

Limurse is not responsible for third-party services, social networks, payment gateways, creator conduct, brand conduct, or content published off-platform. We do not guarantee the accuracy of creator metrics supplied by users or third parties.

A. Platform billing and account disputes

• Email apps@limurse.ai with transaction details within 5 business days of the charge
• We investigate subscription, invoice, and gateway billing issues under our Refund Policy
• Unresolved billing disputes may be brought in courts with jurisdiction under Section 15

B. Collaboration and creator payout disputes

For disputes about deliverables, acceptance, compensation, or payouts on a specific collaboration:

1. Direct resolution (15 business days): the brand and creator attempt good-faith resolution using the campaign brief, submission history, and platform records
2. Platform mediation (15 business days): either party may request non-binding mediation by emailing apps@limurse.ai with the collaboration ID, dispute summary, and desired outcome. Limurse may review records and suggest a resolution but is not obligated to decide commercial merits
3. Binding arbitration:if still unresolved, either party may refer the dispute to binding arbitration seated in Ghaziabad, Uttar Pradesh, India, under the Arbitration and Conciliation Act, 1996. A sole arbitrator shall be appointed by mutual agreement or, failing that, in accordance with the Act. Proceedings may be conducted in English. The arbitrator's award is final and binding, subject to applicable law

Arbitration covers collaboration-specific claims between users who participated in that collaboration, and payout claims where Limurse processed or facilitated payment. It does not cover class, collective, or representative actions where prohibited by law.

C. Enterprise customers

Disputes covered by an Enterprise Agreement follow that agreement's escalation, mediation, arbitration, or court provisions. Where the Enterprise Agreement is silent on a matter, these Terms apply.

D. Injunctive relief

Either party may seek urgent injunctive or equitable relief in court to prevent misuse of confidential information, intellectual property infringement, or ongoing policy violations, without first completing mediation or arbitration.

Scope and deliverables

• Produce content as specified in the campaign or collaboration brief
• Follow format, quality, and technical requirements in the brief
• Posting on the creator's social profile is not required unless explicitly stated

Timelines

• Meet agreed submission deadlines
• Delays may affect scheduling and payment timing

Quality and compliance

• Avoid exaggerated, misleading, or unsubstantiated claims, especially health or financial claims
• Submit final-ready content; minor edits may be requested for clarity, visibility, or compliance
• Reshoots or major revisions are not guaranteed unless agreed in the brief
• Disclose sponsored content per applicable law and brand requirements

Usage rights

• Grant the brand rights to use submitted content for marketing as stated in the brief
• Rights are non-exclusive unless otherwise agreed in writing

Exclusivity

• No exclusivity unless explicitly stated in the brief or a signed addendum

Payment and payout disputes

• Compensation is agreed per collaboration and includes agreed usage rights unless stated otherwise
• Payment follows successful submission and acceptance of deliverables
• Creators raise an invoice to Limurse after completion; payout is typically within 7 to 15 business days of a valid invoice, subject to review
• Taxes are the creator's responsibility unless agreed otherwise
• Payout or deliverable disputes follow the collaboration dispute process in