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Price feed posts, stories, and reels against what Instagram creators in your follower band actually charge, adjusted for your engagement rate and the rights the brand wants.
Instagram rates are quoted per deliverable. A feed post is the baseline, a story frame typically prices near half of it, and a reel prices above it because it reaches non-followers. The tables below show the real spread by follower band, so you can see where your rate sits against creators of comparable size.
Adjust the inputs to see where you sit against creators of comparable size. Nothing is stored and no account is needed.
Band: 10K to 50K
Average likes plus comments divided by followers, as a percentage.
Feed post
₹2,500
₹1,300 to ₹6,300
Based on 668 rate cards in your band
Story
₹1,300
₹650 to ₹3,100
Based on 670 rate cards in your band
Reel or video
₹6,300
₹2,500 to ₹12,500
Based on 681 rate cards in your band
These are negotiation starting points, not quotes. Rates move with niche, deliverable count, turnaround, and how much of the brand's media plan the content carries. Quote the range rather than a single figure, and agree usage rights in writing before the number.
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₹1,000₹500 to ₹2,000Median of 1076 rate cards | ₹500₹250 to ₹1,000Median of 1071 rate cards | ₹2,000₹1,000 to ₹3,000Median of 1079 rate cards |
| 10K to 50K | ₹2,000₹1,000 to ₹5,000Median of 668 rate cards | ₹1,000₹500 to ₹2,500Median of 670 rate cards | ₹5,000₹2,000 to ₹10,000Median of 681 rate cards |
| 50K to 250K | ₹4,000₹2,000 to ₹10,000Median of 281 rate cards | ₹2,000₹1,000 to ₹5,000Median of 285 rate cards | ₹8,000₹3,000 to ₹16,800Median of 293 rate cards |
| 250K to 1M | ₹5,000₹3,375 to ₹10,000Median of 34 rate cards | ₹2,250₹1,000 to ₹6,750Median of 34 rate cards | ₹10,500₹5,625 to ₹20,000Median of 34 rate cards |
| 1M and up | ₹10,000₹5,000 to ₹40,000Median of 9 rate cards | ₹8,000₹5,000 to ₹20,000Median of 9 rate cards | ₹20,000₹15,000 to ₹60,000Median of 9 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 6233 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | $36$15 to $100Median of 251 rate cards | $20$10 to $60Median of 250 rate cards | $50$20 to $150Median of 253 rate cards |
| 10K to 50K | $100$45 to $156Median of 88 rate cards | $50$20 to $100Median of 89 rate cards | $150$60 to $250Median of 89 rate cards |
| 50K to 250K | $158$100 to $350Median of 54 rate cards | $100$50 to $192Median of 54 rate cards | $275$144 to $500Median of 52 rate cards |
| 250K to 1M | $300$150 to $913Median of 10 rate cards | $200$100 to $475Median of 10 rate cards | $550$350 to $1,550Median of 11 rate cards |
| 1M and up | $400$263 to $1,250Median of 6 rate cards | $175$113 to $238Median of 6 rate cards | $750$625 to $1,700Median of 6 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 1229 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
The three deliverables are not interchangeable. A feed post is the baseline. A single story frame is worth roughly half of one because it expires in a day. A reel is worth more than either, because Instagram distributes it beyond your followers and the brand is buying reach it cannot get from your audience alone.
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the rupee implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay.
Feed posts are the baseline deliverable most Instagram rates are quoted against. Start from the median in your follower band, then adjust for engagement rate. Stories typically price around half a feed post because they expire, and reels command a premium because they reach beyond your existing followers.
Stories generally price near half a feed post for a single frame, because the placement disappears after 24 hours. Multi-frame sequences, link stickers, and pinned highlights all justify pricing above that baseline.
Usually yes. Reels are distributed to non-followers, so a brand is buying incremental reach rather than access to your existing audience. Limurse weights reels above a feed post for the same creator.
Benchmark every deliverable against real creator rate cards.
A plain answer for creators pricing their first or next deal.
Integrations and dedicated videos priced by audience.
Per asset and day rates for content brands run themselves.
Join the creator network and publish a rate card.
For brands budgeting a campaign against these benchmarks.
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.