Instagram · No sign-up
Instagram influencer rate card calculator
Know your rate.
Name it well.
Price feed posts, stories, and reels against what Instagram creators in your follower band actually charge, adjusted for your engagement rate and the rights the brand wants.
Sample rate brief
Illustrative estimateSponsored post · Recommended anchor
$250
Flexible floor
$175
Premium ceiling
$350
A range you can defend
The pricing principle
Instagram rates are quoted per deliverable. A feed post is the baseline, a story frame typically prices near half of it, and a reel prices above it because it reaches non-followers. The tables below show the real spread by follower band, so you can see where your rate sits against creators of comparable size.
In India, a creator with under 10K followers charges a median of ₹1,000 for a feed post, ₹500 for a story and ₹2,000 for a reel or video; with 10K to 50K followers, ₹2,000 for a feed post, ₹1,000 for a story and ₹5,000 for a reel or video; with 50K to 250K followers, ₹5,000 for a feed post, ₹2,000 for a story and ₹10,000 for a reel or video. These are medians of rate cards creators publish on Limurse, in rupees; the tables below show the typical range for every band. See the full tables
Build a rate you can defend
Set your audience signal, add the rights a brand wants, then use the live brief as your negotiation anchor.
Build your benchmark
Tell us your signal.
Comparing you with the 10K to 50K band.
Live rate brief
Feed post
$125
Your confident opening number. It sits at the centre of a defensible range, not at the edge of what a brand might accept.
Flexible floor
$65
Premium ceiling
$250
Switch deliverable
Use the anchor in your proposal, keep the range for negotiation. Scope, turnaround and brand fit can move the final fee. Agree usage rights in writing before you quote.
Turn this estimate into a campaign brief
Keep the calculator free and anonymous. When you are ready, carry the planning forward with goals, deliverables, usage rights, and a creator shortlist in one structured brief.
Instagram rate benchmarks by follower band
Published percentiles from creator rate cards on Limurse. The median is the going rate; the spread is where negotiations land.
US dollars (USD)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | $50$18 to $100Median of 501 rate cards | $30$10 to $75Median of 497 rate cards | $70$25 to $150Median of 506 rate cards |
| 10K to 50K | $100$50 to $200Median of 163 rate cards | $50$25 to $100Median of 164 rate cards | $150$71 to $250Median of 166 rate cards |
| 50K to 250K | $200$100 to $400Median of 105 rate cards | $100$50 to $200Median of 103 rate cards | $300$150 to $500Median of 103 rate cards |
| 250K to 1M | $500$225 to $950Median of 22 rate cards | $250$100 to $500Median of 22 rate cards | $900$450 to $2,100Median of 23 rate cards |
| 1M and up | $1,000$400 to $1,900Median of 11 rate cards | $375$138 to $1,750Median of 12 rate cards | $2,000$700 to $3,000Median of 13 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 2411 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Indian rupees (INR)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₹1,000₹500 to ₹2,000Median of 1662 rate cards | ₹500₹300 to ₹1,000Median of 1651 rate cards | ₹2,000₹1,000 to ₹3,500Median of 1685 rate cards |
| 10K to 50K | ₹2,000₹1,000 to ₹5,000Median of 885 rate cards | ₹1,000₹500 to ₹2,500Median of 884 rate cards | ₹5,000₹2,000 to ₹10,000Median of 906 rate cards |
| 50K to 250K | ₹5,000₹2,000 to ₹10,000Median of 393 rate cards | ₹2,000₹1,000 to ₹5,000Median of 398 rate cards | ₹10,000₹3,250 to ₹20,000Median of 411 rate cards |
| 250K to 1M | ₹8,000₹4,375 to ₹11,250Median of 52 rate cards | ₹5,000₹1,375 to ₹8,000Median of 52 rate cards | ₹20,000₹7,750 to ₹30,000Median of 55 rate cards |
| 1M and up | ₹15,000₹3,000 to ₹45,000Median of 17 rate cards | ₹6,500₹3,000 to ₹18,000Median of 17 rate cards | ₹20,000₹7,250 to ₹68,750Median of 18 rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 9086 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
UAE dirham (AED)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | AED 150AED 100 to AED 300Median of 45 rate cards | AED 100AED 50 to AED 200Median of 45 rate cards | AED 300AED 200 to AED 550Median of 51 rate cards |
| 10K to 50K | AED 500AED 300 to AED 700Median of 25 rate cards | AED 250AED 150 to AED 400Median of 25 rate cards | AED 600AED 463 to AED 1,150Median of 26 rate cards |
| 50K to 250K | AED 500AED 450 to AED 775Median of 27 rate cards | AED 300AED 200 to AED 500Median of 29 rate cards | AED 1,000AED 775 to AED 1,500Median of 28 rate cards |
| 250K to 1M | AED 5,500AED 4,125 to AED 7,425Estimated, too few rate cards | AED 2,750AED 2,075 to AED 3,725Estimated, too few rate cards | AED 9,350AED 7,025 to AED 12,625Estimated, too few rate cards |
| 1M and up | AED 11,000AED 8,250 to AED 14,850Estimated, too few rate cards | AED 5,500AED 4,125 to AED 7,425Estimated, too few rate cards | AED 18,700AED 14,025 to AED 25,250Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 301 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Australian dollar (AUD)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | A$100A$65 to A$131Median of 12 rate cards | A$85A$50 to A$113Median of 12 rate cards | A$150A$115 to A$200Median of 12 rate cards |
| 10K to 50K | A$200A$75 to A$600Median of 7 rate cards | A$100A$100 to A$325Median of 7 rate cards | A$300A$100 to A$1,150Median of 7 rate cards |
| 50K to 250K | A$500A$375 to A$675Estimated, too few rate cards | A$250A$200 to A$350Estimated, too few rate cards | A$850A$650 to A$1,150Estimated, too few rate cards |
| 250K to 1M | A$2,250A$1,700 to A$3,050Estimated, too few rate cards | A$1,125A$850 to A$1,525Estimated, too few rate cards | A$3,825A$2,875 to A$5,175Estimated, too few rate cards |
| 1M and up | A$4,500A$3,375 to A$6,075Estimated, too few rate cards | A$2,250A$1,700 to A$3,050Estimated, too few rate cards | A$7,650A$5,750 to A$10,325Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 57 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Canadian dollar (CAD)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | CA$100CA$50 to CA$150Median of 17 rate cards | CA$75CA$40 to CA$100Median of 17 rate cards | CA$200CA$65 to CA$200Median of 17 rate cards |
| 10K to 50K | CA$175CA$100 to CA$288Median of 6 rate cards | CA$100CA$63 to CA$138Median of 6 rate cards | CA$400CA$163 to CA$600Median of 6 rate cards |
| 50K to 250K | CA$450CA$325 to CA$600Estimated, too few rate cards | CA$225CA$175 to CA$300Estimated, too few rate cards | CA$750CA$575 to CA$1,025Estimated, too few rate cards |
| 250K to 1M | CA$2,000CA$1,500 to CA$2,700Estimated, too few rate cards | CA$1,000CA$750 to CA$1,350Estimated, too few rate cards | CA$3,400CA$2,550 to CA$4,600Estimated, too few rate cards |
| 1M and up | CA$4,000CA$3,000 to CA$5,400Estimated, too few rate cards | CA$2,000CA$1,500 to CA$2,700Estimated, too few rate cards | CA$6,800CA$5,100 to CA$9,175Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 69 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Euro (EUR)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | €50€30 to €100Median of 45 rate cards | €30€15 to €65Median of 43 rate cards | €80€45 to €150Median of 47 rate cards |
| 10K to 50K | €70€50 to €110Median of 15 rate cards | €30€25 to €95Median of 14 rate cards | €120€95 to €175Median of 15 rate cards |
| 50K to 250K | €300€225 to €425Estimated, too few rate cards | €150€125 to €200Estimated, too few rate cards | €525€400 to €700Estimated, too few rate cards |
| 250K to 1M | €1,375€1,025 to €1,850Estimated, too few rate cards | €700€525 to €925Estimated, too few rate cards | €2,350€1,750 to €3,150Estimated, too few rate cards |
| 1M and up | €2,750€2,075 to €3,725Estimated, too few rate cards | €1,375€1,025 to €1,850Estimated, too few rate cards | €4,675€3,500 to €6,300Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 179 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
British pound (GBP)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | £50£20 to £100Median of 37 rate cards | £30£10 to £51Median of 36 rate cards | £75£30 to £150Median of 36 rate cards |
| 10K to 50K | £100£63 to £175Median of 6 rate cards | £50£28 to £125Median of 7 rate cards | £200£85 to £250Median of 7 rate cards |
| 50K to 250K | £250£200 to £350Estimated, too few rate cards | £125£95 to £175Estimated, too few rate cards | £425£325 to £575Estimated, too few rate cards |
| 250K to 1M | £1,125£850 to £1,525Estimated, too few rate cards | £575£425 to £750Estimated, too few rate cards | £1,925£1,425 to £2,575Estimated, too few rate cards |
| 1M and up | £2,250£1,700 to £3,050Estimated, too few rate cards | £1,125£850 to £1,525Estimated, too few rate cards | £3,825£2,875 to £5,175Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 129 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Philippine peso (PHP)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ₱2,050₱625 to ₱4,525Median of 6 rate cards | ₱1,550₱625 to ₱2,400Median of 6 rate cards | ₱1,000₱325 to ₱3,325Median of 6 rate cards |
| 10K to 50K | ₱3,800₱2,900 to ₱5,100Estimated, too few rate cards | ₱1,900₱1,400 to ₱2,600Estimated, too few rate cards | ₱6,500₱4,800 to ₱8,700Estimated, too few rate cards |
| 50K to 250K | ₱19,000₱14,500 to ₱25,500Estimated, too few rate cards | ₱9,500₱7,100 to ₱13,000Estimated, too few rate cards | ₱32,500₱24,000 to ₱43,500Estimated, too few rate cards |
| 250K to 1M | ₱85,000₱64,000 to ₱115,000Estimated, too few rate cards | ₱42,500₱32,000 to ₱57,500Estimated, too few rate cards | ₱144,500₱108,500 to ₱195,000Estimated, too few rate cards |
| 1M and up | ₱170,000₱127,500 to ₱229,500Estimated, too few rate cards | ₱85,000₱64,000 to ₱115,000Estimated, too few rate cards | ₱289,000₱217,000 to ₱390,000Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 18 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
Saudi riyal (SAR)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | SAR 185SAR 113 to SAR 318Median of 6 rate cards | SAR 125SAR 63 to SAR 188Median of 6 rate cards | SAR 325SAR 225 to SAR 425Median of 6 rate cards |
| 10K to 50K | SAR 250SAR 175 to SAR 325Estimated, too few rate cards | SAR 100SAR 100 to SAR 100Median of 5 rate cards | SAR 300SAR 200 to SAR 400Median of 5 rate cards |
| 50K to 250K | SAR 1,225SAR 925 to SAR 1,650Estimated, too few rate cards | SAR 625SAR 450 to SAR 825Estimated, too few rate cards | SAR 2,100SAR 1,575 to SAR 2,825Estimated, too few rate cards |
| 250K to 1M | SAR 5,500SAR 4,125 to SAR 7,425Estimated, too few rate cards | SAR 2,750SAR 2,075 to SAR 3,725Estimated, too few rate cards | SAR 9,350SAR 7,025 to SAR 12,625Estimated, too few rate cards |
| 1M and up | SAR 11,000SAR 8,250 to SAR 14,850Estimated, too few rate cards | SAR 5,500SAR 4,125 to SAR 7,425Estimated, too few rate cards | SAR 18,700SAR 14,025 to SAR 25,250Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 28 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
South African rand (ZAR)
| Followers | Feed post | Story | Reel or video |
|---|---|---|---|
| Under 10K | ZAR 750ZAR 450 to ZAR 1,500Median of 121 rate cards | ZAR 500ZAR 250 to ZAR 1,000Median of 121 rate cards | ZAR 1,000ZAR 500 to ZAR 2,000Median of 128 rate cards |
| 10K to 50K | ZAR 1,000ZAR 500 to ZAR 2,000Median of 49 rate cards | ZAR 500ZAR 338 to ZAR 865Median of 48 rate cards | ZAR 1,500ZAR 500 to ZAR 2,500Median of 52 rate cards |
| 50K to 250K | ZAR 1,000ZAR 600 to ZAR 2,000Median of 9 rate cards | ZAR 500ZAR 400 to ZAR 750Median of 9 rate cards | ZAR 2,000ZAR 900 to ZAR 2,800Median of 9 rate cards |
| 250K to 1M | ZAR 25,000ZAR 19,000 to ZAR 34,000Estimated, too few rate cards | ZAR 12,500ZAR 9,400 to ZAR 17,000Estimated, too few rate cards | ZAR 42,500ZAR 32,000 to ZAR 57,500Estimated, too few rate cards |
| 1M and up | ZAR 50,000ZAR 37,500 to ZAR 67,500Estimated, too few rate cards | ZAR 25,000ZAR 19,000 to ZAR 34,000Estimated, too few rate cards | ZAR 85,000ZAR 64,000 to ZAR 115,000Estimated, too few rate cards |
Bold figures are the median rate. The line beneath is the 25th to 75th percentile spread, which is the range most negotiations land in. Cells marked as estimated did not have enough published rate cards to report safely, so they show the calculator formula instead. Aggregated from 546 published rate cards; groups below the minimum sample are suppressed so no individual rate is identifiable.
An Instagram influencer rate card lists a base rate for each content type, and the rate depends on the tier: nano creators, micro influencers, mid tier creators, and above. Most brand deals are a flat fee per deliverable, with paid ad usage added on top. The three deliverables are not interchangeable. A feed post is the baseline. A single story frame is worth roughly half of one because it expires in a day. A reel is worth more than either, because Instagram distributes it beyond your followers and the brand is buying reach it cannot get from your audience alone.
How these numbers are produced
The method in full, so you can judge the figures rather than take them on trust.
Creators on Limurse publish a rate card as part of their profile. Those figures are grouped by deliverable and by audience band, and reported as the 25th, 50th, and 75th percentile of each group. Any group with fewer contributors than the minimum sample is dropped entirely rather than reported with a caveat, so no individual creator's rate can be worked back out of a published number.
Where a band has too few rate cards to publish, the calculator falls back to a transparent formula: a cost per thousand followers for a feed post, weighted by deliverable, scaled by engagement rate against a two percent baseline. Those cells are labelled as estimates throughout, and they are never mixed into the published percentiles.
Usage rights and category exclusivity are applied as uplifts on top of the base deliverable rather than as separate charges, because both extend how much value a brand takes from the same piece of work. Figures are rounded to negotiable numbers on purpose. A rate card that reads to the smallest currency unit implies a precision this data does not have.
These are starting points for a negotiation, not quotes, and not a guarantee of what any brand will pay. Brands comparing those asking rates with measured CPM, CPE and ROAS can use the Creator Commerce Index.
Republishing these figures
The benchmark tables are open data. Quote them, chart them, or build on them in your own analysis.
These percentiles are published under the Creative Commons Attribution 4.0 licence. You are free to reproduce the tables, quote individual figures, and adapt them for your own work, including commercially, provided you credit Limurse and link back to the page you took them from.
Source: Limurse creator rate benchmarks, https://limurse.ai/instagram-rate-calculator
The tables are recalculated as creators update their rate cards, so cite this page rather than a saved copy. If your figures need to stay reproducible, name the date you read them.
Frequently asked questions
How much should I charge for an Instagram post?
Feed posts are the baseline deliverable most Instagram rates are quoted against. Start from the median in your follower band, then adjust for engagement rate. Stories usually price below a feed post because they expire, and reels command a premium because they reach beyond your existing followers.
How much is an Instagram story worth?
A single story frame generally prices below a feed post, because the placement disappears after 24 hours. Multi-frame sequences, link stickers, and pinned highlights all justify pricing above that baseline.
Do reels cost more than feed posts?
Usually yes. Reels are distributed to non-followers, so a brand is buying incremental reach rather than access to your existing audience. Limurse weights reels above a feed post for the same creator.
Explore related topics
- Influencer rate calculator
Benchmark every deliverable against real creator rate cards.
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A plain answer for creators pricing their first or next deal.
- YouTube rate calculator
Estimate integrations and dedicated videos from your audience.
- UGC rate calculator
Per asset and day rates for content brands run themselves.
- Engagement rate calculator
Work out the engagement rate to enter here, by followers or by views.
- Campaign budget calculator
Price a campaign across several creators.
- How to negotiate with influencers
Scripts, trade-offs, and a worked example for brands.
- Become a creator
Join the creator network and publish a rate card.
- Hire influencers
For brands budgeting a campaign against these benchmarks.
- ASCI disclosure checker
Check that a sponsored caption carries the label ASCI expects.
- Invoice generator
Turn the rate you agreed into a PDF invoice for the brand.
Publish your rate card on Limurse
Creators who list a rate card get matched to briefs with a budget that fits, and their figures help keep these benchmarks current.