Indicative rates for this audience size
Sethi express sets their own price. These are the published ranges for creators in the 250K to 1M follower band, in INR — a starting point for a brief, not a quote.
- Feed post
- ₹5,000₹3,375 to ₹10,000
- Story
- ₹2,250₹1,000 to ₹6,750
- Reel or video
- ₹10,500₹5,625 to ₹20,000
Each figure is the median for the band, with the 25th to 75th percentile spread beneath it, across 34 published rate cards. What a creator charges moves with the brief, usage rights and exclusivity.
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