Brand profile
82°E
@82e
82°E is a modern Indian self-care brand co-founded by Deepika Padukone, built on the belief that self-care should be a simple, joyful, and effective part of everyday life. Inspired by the 82°30' East standard meridian that passes through India, the brand combines an Indian ethos with a global outlook. Led by scientists and backed by extensive research, 82°E creates high-quality, clinically tested products that blend time-tested Indian ingredients with modern scientific compounds. Through thoughtfully designed products, educational content, and a supportive community, the brand aims to encourage a more balanced and holistic approach to well-being.
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