Brand profile
@bandaicollect
BANDAI NAMCO, a leading Japanese group in the world of entertainment products and services, is the world's No. 3 toy manufacturer and No. 1 in Japan. In France, BANDAI has been making children dream since 1981 by combining creativity and emotion, cult characters and innovations: Dragon Ball, Pokémon, Miraculous, Ben 10, Knights of the Zodiac, Harumika, Badge It and of course Tamagotchi… These are 1000 wonderful worlds of action and fantasy that open up for each generation of children… and it's not about to stop! History Founded in 1950 in Japan by Naoharu Yamashina, BANDAI quickly established itself as a benchmark for quality. The success of its first products (model cars) went beyond Japanese borders in the early years. From 1963, BANDAI launched an assault on the world by opening its first offices in the United States, and at the same time developed its first range of toys based on television heroes: Astroboy. The legend was built in the 70s, thanks in particular to the first robot figurines, the appearance of vending capsules and the development of the first electronic toys. The 1980s were marked by the establishment of subsidiaries in Europe, notably in France in 1981
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