Bieco-Spielwaren

Bieco is a family business from Hamburg, run by the second generation. For over 65 years, we have been supporting families through their first years of life with lovingly designed products. Our claim: quality, everyday suitability and design – for real family moments. Today we are rethinking Bieco: digital, flexible, design-driven – but always with heart. Our designs are created in Hamburg, are distinctive and can be combined across all categories. Whether for playing, living or decorating: Our products are suitable for everyday use, high quality and harmonious. From the product idea to delivery, everything remains in-house – this creates speed, quality and trust. Our product range works online as well as in-store: emotional, visible – and demonstrably successful. Since our relaunch in 2020, we have sold over one million products per year – with consistently high customer satisfaction and a return rate of just 0.3%. Our partners achieve an average turnover of 85 to 160 euros per item and benefit from stable RRPs, strong area performance and reliable replenishment. This works because we think flexibly: instead of rigid collections, we work with our partners to develo