biju.

Born from a simple idea: to integrate the functionality of a phone stand into an everyday object, biju. invents the "two-in-one" jewelry. An elegant, practical bracelet that is always with you, designed for those who want to combine style and utility. Much more than an accessory, our signature design bracelet adapts to a dynamic lifestyle: wear it like a piece of jewelry, and it instantly becomes a phone holder. A differentiating “two-in-one”, easy to explain in store… and which sells itself through its demonstration. In an eco-responsible approach, we have chosen a durable and premium material: cellulose acetate, composed of 80% bio-based material. All production takes place in France, from the creation of the raw material to the manufacturing in the workshop. Without assembly, the bracelet is 100% recyclable. And because it is handcrafted, each piece is unique. Today, biju. That's already more than 3,500 bracelets sold, a medal at the Concours Lépine 2024, and national exposure with an appearance on M6 (November 2025). We are currently working with 4 retailers, and 4 new stores will be supplied before the end of the first quarter of 2026. Find all our points of sal