Brand profile
@boljoy
BOLJOY – The Art of Tea for Health and Well-being Founded in 2017 by the company Move Your Fit, Boljoy (which replaces Myftea) is a committed French tea brand offering a healthy and natural alternative to industrial sodas. His vocation? Offer drinks made with real tea leaves, flowers and pieces of fruit, for moments of tasting that are both delicious, sensory and beneficial for the body. Inspired by a love of tea and plants, Jessica Mellet, its founder, imagined a brand at the crossroads of taste pleasure and holistic well-being. Each infusion, each rooibos or Boljoy tea is designed as a ritual of gentleness, a slow life break that invites you to reconnect with yourself. At Boljoy, we value the authentic taste of plants and fruits, the origin of the ingredients, and their natural benefits: energy, digestion, relaxation, comfort... Our varied range adapts to everyday desires and responds to the growing search for more conscious and responsible consumption. Why choose Boljoy? -Quality products, combining flavor and benefits - A tea brand founded on expertise, meaning, and a passion for plants and well-being - A strong and refined identity, inspired by nature and well-being
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