Cari Fit

Founded in London, Carifit is the brainchild of Vern Hill, an expert in ante and post-natal fitness and a father of two with a profound belief in the benefits of babywearing for both parents and little ones. Carifit aren't only in the baby carrier business, we are dedicated to supporting new families. Recognizing the magical impact of babywearing and movement on the parenting journey, we aim to improve the mental and physical well-being of both parent and baby. Combining these elements is the Carifit way. Drawing on our extensive fitness and babywearing expertise, we have created a world-class baby carrier and medically approved well-being app tailored for active parents. Since the launch of Carifit+ on the UK high street last year, thousands of new parents around the globe have embraced the simplicity and comfort of our category-changing carrier. We were also voted most comfortable carrier in 2023 by the Independent newspaper. Our clever Carifit+ fabric isn't just comfortable though; it also cares for the world they will grow up in. As a company we are proudly different and have dedicated efforts to crafting a sustainable carrier and consistently making environmentally conscious