Brand profile
Diam Beauty
@diambeauty
Diam Beauty is a Mumbai-based colour-cosmetics brand founded by Jhalak Shah, selling lip oils, balms, blushes and multisticks. Its pitch is formulation for local conditions: shades built for Indian skin tones and long-wear formulas meant to hold up in heat and humidity, where many global best-sellers do not. The brand is PETA-certified vegan and cruelty-free, and reads its name as "(D)I AM BEAUTY". It sells direct and through Nykaa, Tira and Zepto.
BeautyConsumer GoodsE-Commerce
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