Brand profile
@duhomard
Duhomard is an aperitif brand created in 1926 in the Thouars region in Deux-Sèvres. The long history of Duhomard was born from a prank played on a traveler during the famous Massais banquet in the 1920s: during one of the famous fishing trips, the traveler Emile Diacre pulled a red lobster out of the waters of the Argenton. The traveling salesman had fallen asleep after enjoying a meal. As a catch, his banquet companions had hooked a red (and therefore necessarily red) cooked lobster from the restaurant across the street to the end of his fishing line. A few years later, Emile DIACRE, the famous fisherman, created a red aperitif, which he humorously named Duhomard in memory of this prank. Today, this traditional Quinquina-based aperitif represents the culture and tradition of the Poitou and Deux-Sèvres region. Taken over in 2011 by Les Jardins de L’Orbrie, to maintain the memory and develop the humorous spirit of the brand, Duhomard offers a complete and modern range around the aperitif. Carrying the values of conviviality and sharing, Duhomard revives traditional wine-based aperitifs with a touch of crustacean humor: the Rouge Amer aperitif, “L’Original”,
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