Echo of Pink

Echo of Pink was born in the heart of Jaipur as a quiet tribute to time-honoured craftsmanship and modern elegance. Our name is rooted in purpose - a gentle echo of Jaipur, the Pink City, carried out into the world. It reflects both a place and a promise: to preserve beauty, craft, and care in every stitch. We work with artisans who carry forward generations of hand block-printing tradition, using hand-carved wooden blocks and natural, azo-free dyes to create patterns that tell stories - not just prints, but heirlooms in the making. Designed for the modern global woman, our silhouettes marry ease with intention - soft tie-up bows, scalloped trims, and tiered skirts that move with grace. Each piece is designed thoughtfully: fully lined for comfort, softened with hidden pockets, and shaped with gentle smocking to move easily with you. We work exclusively with soft and breathable 100% cotton, and honor the art of slow fashion - producing consciously, minimizing waste, and nurturing every hand that helps create our collections.