Brand profile
@happylonab2b
About Happy Lona Happy Lona is an independent Dutch design brand founded by Nanouk Jutte-Masselink. With a background in art academy design, Nanouk has always worked with form, materials, and the creation of objects. She began making jewelry as a teenager, selling her handmade pieces on the streets of Leiden. This early practice evolved into Happy Lona, which officially launched as a wholesale brand in 2019. Happy Lona works through direct trade with small-scale artisans and family-run workshops in India, Turkey, and beyond — without intermediaries. Many pieces are handcrafted, produced in limited runs, or created as one-of-a-kind objects. The brand focuses on expressive, timeless design, natural materials, and fair collaboration. Each piece is made to be worn, lived in, and kept.
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