Brand profile

H E L E N A T H U L I N

@helenathulin_studio

Founded in Paris by the Franco-Swedish designer Helena Thulin, HELENA THULIN develops a universe where jewelry becomes a medium of storytelling. Inspired by botany, childhood memories and creative hobbies of the 1990s-2000s, the brand imagines a fictional garden populated with unique flowers, handcrafted in beads, crystals and brass. Each creation combines craftsmanship, innovation and artistic expression, offering a vision of luxury based on emotion and imagination. This unique identity has attracted an international clientele, including the K-pop scene, with creations worn by ILLIT, UNCHILD and Hearts2Hearts.

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