Brand profile
Instant Pot
@instantpotofficial
Instant Pot is a Canadian-born kitchen appliance brand founded in 2009 by engineer Robert Wang and a team of technology veterans in Ottawa, Ontario, who set out to reinvent food preparation with a smarter, safer, and more convenient multi-cooker. Their flagship electric pressure cooker — combining pressure cooking, slow cooking, rice cooking, sautéing, steaming, and more in one device — became a cultural phenomenon and Amazon's #1 bestselling product, helping millions of busy households cook faster and healthier. Now operating as Instant Pot Brands under private equity ownership in Chicago, the brand continues to expand its range of air fryers, rice cookers, and smart appliances.
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