Brand profile
@loco_wines
Loco Wines is a Manchester-based organic wine brand on a mission to drag wine into the present day. We started because wine lost its way. Somewhere along the line it became too serious, too expensive, and too disconnected from the people who actually drink it. We're fixing that — with certified organic, easy drinking wine that belongs in real life. At festivals. Behind the bar. Round the table. Wherever good times happen. Our range is sourced from four family producers across Europe, all certified organic or biodynamic. The Hoch family in Kremstal, Austria have been farming their ancient riverbed vineyards since the 1640s — nearly 400 years of winemaking tradition, biodynamic for the past two decades. Marc and Miriam in Penedès, Spain have spent their lives restoring old vineyards that most had given up on, coaxing extraordinary wine from 50-year-old vines. The result is a range that spans sparkling, white, orange, red and rosé — all with real provenance, real personality, and branding that actually resonates with a new generation of drinkers. Since launching in August 2025 we have scaled rapidly across the UK, building strong on-trade and retail traction with high repeat rates
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