Merino Love

Merino Love was born from a simple conviction: premium quality and an honest supply chain are not a trade-off. They go hand in hand and we prove it every day. We make merino wool socks from NATIVA™-certified wool, sourced at La Magdalena farm in Uruguay. Every animal lives mulesing-free. Every batch of wool is traceable back to the individual flock. From Uruguay, the fibre travels to Finland, where our socks are produced with precision and care. The result is a sock that regulates temperature in every season, is more and more soft after each wash and stays odour-free after multiple days of wear. Not a claim, a fact our customers confirm in every review. Merino Love is also a social enterprise. Part of our team consists of people who previously faced barriers to employment. Every pair sold contributes to a more inclusive society. We believe a brand can be good at what it does and good for the world at the same time.