Brand profile
Mrucha Beauty
@mruchabeauty
Mrucha Beauty is an Indian colour-cosmetics brand founded by content creator Mrunal Panchal with Anirudh Sharma. It started with lip products — long-wear lip markers and plush lip tints — and has widened into blushes and face palettes, with bold product names and playful packaging aimed at a Gen-Z audience. The brand positions itself around inclusivity and self-expression, saying it is meant to feel like home whatever your skin tone, type or vibe.
BeautyConsumer GoodsE-Commerce
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