Neyka

Neyka is the story of a young woman, Naomi, who transformed a personal journey into an inspiring mission. When she was younger, Naomi experienced the challenges of accepting her textured hair. Bullying at school and a lack of suitable products damaged her self-confidence, leading her to hide her true hair nature. But at 20, something clicked: she made her “big chop” and decided to fully embrace her hair. By diving into the world of hair care, Naomi discovers a simple but essential truth: textured hair is not complicated, it just takes the right gestures and the right products. With Neyka, she wanted to offer an accessible and natural solution to all those who, like her, wish to wear their natural crown with pride. Launched in 2021, Neyka offers a simple and effective routine, made up of four essential products, designed to hydrate, nourish and define textured hair. Each product is carefully formulated with over 97% naturally derived ingredients to meet the specific needs of curly, frizzy and kinky hair, while respecting its natural integrity. But Neyka is not just a brand of products. It’s a mission: to encourage everyone to embrace their uniqueness, deconstruct stereotypes and