Brand profile
@rhumcabrakan
March 2020. In the gentle swell of the Normandy coast, the backwash of a global epidemic wave disrupts the lives of Pauline and Romain. These two epicureans, passionate about "good things," worked in event planning and played at being alchemists in their spare time, imagining recipes for infused rums that they enjoyed with their loved ones. To fight the pandemic, lockdowns follow one another and resemble each other, undermining the very essence of being human, this social animal. As the economic fabric tears apart and places of sharing and gathering close their doors, Pauline and Romain have a revelation: if they can no longer go out, they will drown the darkness of the world in their fruity and liqueur-like elixirs! They have no idea that this bitter joke will change the course of their lives and those of many rum lovers! On December 31, 2020, at the dawn of a new year full of doubts, recipe ideas are flying, everyone is getting into the spirit and in the family enthusiasm, the lovers jump into 2021 with their project in a golden parachute. The oracles have spoken! CABRAKÁN Arrangements are born and bring a honey-colored glimmer of hope into a stormy sky.
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