Brand profile
@runhard.beer
RUN’HARD is the story of a passion for craft beer and a sporting challenge. In 2020, Julien, a trail running enthusiast, realizes that alcohol and performance don't mix. So why give up the pleasure of a good beer after exercise? This is where RUN’HARD was born: the first French non-alcoholic craft sports beer. Brewed in the heart of Savoie, at the foot of the Bauges massif, our beers are designed to give you a healthy and tasty alternative. We use local ingredients, exceptionally pure mountain water, and we are committed to organic, gluten-free, sugar-free and low-calorie production. Because we want to prove that it is possible to enjoy a craft beer with character without compromising your health or your pleasure. Our adventure started modestly, but it quickly spread: today, more than 250 points of sale already trust us across France. Our ambition? To become THE benchmark for non-alcoholic beer, not only for athletes, but for anyone looking to combine conviviality and well-being. We regularly innovate by releasing new, ever more surprising recipes to satisfy curious and demanding palates. So, ready to give it a try? At RUN’HARD, we like to challenge preconceived ideas:
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