SOUR FIGS

SOUR FIGS is a London-based luxury fashion label that takes pride in its distinctive design approach, which questions conventional notions of femininity and masculinity, fragility and strength, tradition and modernism. These contrasts are fundamental to the brand's culture and serve as the inspiration for visually stunning and provocative collections, which result in a contemporary vision of gender that is both intriguing and motivating. We have a devoted following of fashion-forward people that enjoy our unconventional outlook based on our unique vision. From bold patterns to cheerful animal print t-shirts, Sour Figs ready-to-wear range mixes classic styles with a sharp and forward-thinking spirit and aesthetic. The silhouettes combine the profusion of colourways. The new collection mixes classic styles with a sharp, forward-thinking spirit and aesthetic. Explore glamourous floral print maxi dresses, asymmetrical evening dresses, bandage mini dresses, and scene-stealing satin suits. Style with Sour Figs and make statement looks packed with the new-season trends. We launched SS23 and the first drop of Pre AW23 in June 2023.