TOXIK3

PASSIONATE LOVE In the 90s, a couple passionate about making clothes created models of denim for women where everything was handmade from creation to manufacture. They innovate by developing materials that are very soft and comfortable to wear. They open a first sewing workshop in Paris. The quality of the handmade, the finishing details and the extreme comfort provided to the pieces allow them to quickly stand out from other brands on the market. The two founders then extend their distribution throughout Europe to resellers. THE LEGACY In the 2000s, the business was passed on to the 3 children who decided to develop new materials and finishes to expand the ranges and offer a wider choice of models. They continue their parents' project by constantly developing "innovative recipes" for combining materials, making denim more flexible and more comfortable. They develop jeans that are both very trendy and of unequaled comfort. ADDICTION In 2006, the 3 children decided to give a factory name to their project. they want a name that is easy to remember and that shakes up conventions a bit, capable of making an impression. It will be Toxic3.