Brand profile
@ubetime_off
It all started during a trip to Asia. Rémy and Maÿliss discover ube for the first time, this purple yam with sweet flavors and a naturally magical color. In local cafes, they taste purple lattes, creamy desserts, ice creams and pastries. It’s a real favorite. Back in France, an idea took hold: what if the UBE became accessible here too? A healthy, 100% natural, vegan product, with no added sugar or GMOs... but also a delicious, colorful and comforting experience. In 2025, they created Ube Time: A French brand dedicated to ube, With a clear vision: to provide a healthy and delicious alternative to cafes, restaurants, and lovers of homemade beverages, And a strong commitment: transparency, premium quality, and respect for the environment. Their first product, 100g ube powder, is ready to use to prepare a latte, smoothie, bowl or pastry. Today, Ube Time is much more than just a purple powder: 👉 It's a moment of pleasure, a purple wave that brings together a community of curious people, foodies, and wellness enthusiasts. Ube Time is the story of an encounter between an Asian tuber and two French entrepreneurs determined to share its magic.
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