Vaya Vida

What began in 2012 as Aqua Licious grew into Vaya Vida: a colourful lifestyle brand that combines style, sustainability and family. Inspired by life outdoors, on the go and on holiday. Our story starts with a simple but well-thought-out idea: a reusable, foldable water bottle with a unique design. Developed to reduce plastic waste, but also to add something personal and cheerful to everyday life. Esther was the first to bring this idea to life: from design and production to trade fairs and the very first sales. Her love for practical and beautiful products soon led to more than just one bottle. The range grew along with life. From shopping bags for days out to travel bags for sunny holidays and beach towels for long days at the seaside. Each product features the same recognisable prints, so you can incorporate your favourite design into everything you take with you. What started with one product grew into a complete lifestyle concept for home, on the go and when travelling. What a life. Enjoy it! Vaya Vida is more than a collection of products. It is our story, our journey and the moments we share along the way. From new designs and conscious choices to sunny destinations an