Brand profile
@xframetherapy
Intriguing, contemporary, essential. XFT is much more than an eyewear brand. ANDan invitation to see beyond, to discover reality with clarity and style, to explore an alternative vision to tradition. In a world where color dominates, we have chosen to look beyond, to embrace the beauty of transparency. ANDa bold choice, but it reflects our commitment to freedom of expression. Transparency is much more than a simple aestheticism; it is clarity, purity and modernity. It means seeing without filters, without distractions, without confusion. ANDthe very essence of what we do. By eliminating color, we highlight the essentiality of the design. Every line, every curve, every detail comes to life clearly and unmistakably. We believe transparency is the key to seeing the beauty in the world and the beauty in yourself. ANDa choice that goes beyond color, and we hope it inspires you to do the same. Look beyond.
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