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What this campaign is about.
kindlife is building its Diwali gifting edit and is looking for creators who can make festive beauty feel like an actual gift rather than a product shot. The brief is one Instagram Reel that opens on the gifting moment: who you are shopping for, what you picked from kindlife, and why it suits that person. Diwali falls on 8 November 2026, so filming runs through October and the Reel goes up in the two weeks of gifting before the day. kindlife couriers the picks ahead of the shoot. Warmth and a genuine recommendation beat a polished haul.
How this campaign will roll out and what we measure.
Execution flow
Phase 1: Selection Apply through this brief. kindlife shortlists on how your audience sits in beauty and gifting, your on-camera comfort, and whether your recent Reels hold attention past the first few seconds. Your shipping address and the per-Reel fee are confirmed with you directly. Phase 2: Products and gifting brief kindlife couriers the Diwali picks along with the talking points and the reference cuts. Use the products for a few days before filming so the recommendation on camera is your own. Phase 3: Shoot, review and publish Film the Reel vertical on your phone and send the draft through the link shared with you. kindlife reviews it, asks for changes if needed, and confirms the posting date inside the Diwali window. Payment is released after the Reel is live and the first insights screenshot is in.
KPIs to track
Rights usage
Who we're targeting and what they should publish.
Gender preference
Product sample
Locations
Required niches
Content format
Required mentions and creative guardrails.
Hashtags, tags & mentions
@kindlife.in
Creator guidelines
Creative guidelines
Send a structured request to the brand. Include relevant experience, proposed deliverables, and availability so the team can evaluate your fit quickly.
Two quick steps to apply
A trendsetter profile is required. If you are new, you will be guided to create one.