Reelo | Restaurant Owner Reels (Loyalty Without Discounting)

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Brand

Reelo | Restaurant Owner Reels (Loyalty Without Discounting)

Brief & requirements

Overview

What this campaign is about.

Reelo is a loyalty and marketing platform that restaurants and cafes use to turn first-time diners into regulars without cutting price. This brief is for creators whose audience is the people who run food businesses: owners, managers, cloud kitchen operators and the wider F&B community. The job is one Instagram Reel that takes a real problem a restaurant has, holds a discount up against it, and shows what Reelo does instead. Nothing is couriered because there is no product to ship. Reelo runs a walkthrough and hands over a demo account with sample data for you to screen-record. Operator language beats marketing language here, so the closer this sounds to a conversation between two people who run kitchens, the better it does.

Start

September 15, 2026

Goal

Lead generation

Creator

Nano (1K–10K), Micro (10K–100K)

Required niches

Business & Hustle, Food & Cooking +1

Strategy & execution

How this campaign will roll out and what we measure.

Execution flow

Phase 1: Selection Apply through this brief. Reelo shortlists on how much of your audience actually runs or works in food businesses, your comfort explaining a software product on camera, and how your recent Reels hold attention. The per-Reel fee is confirmed with you directly. Phase 2: Walkthrough and demo account Reelo runs a 30 minute walkthrough, hands over a demo account with sample data, and shares the talking points and the claims that are cleared for use. Write the script off that, not off the website. Phase 3: Shoot, review and publish Film the Reel vertical on your phone with the product screen-recorded where it is shown, and send the draft through the link shared with you. Reelo reviews it for accuracy and asks for changes if a claim is off. Payment is released after the Reel is live and the first insights screenshot is in.

Apply and confirm your audience split of F&B operators.
Book the 30 minute walkthrough and collect the demo account.
Write the script off the cleared talking points.
Shoot one vertical Reel, 30 to 60 seconds, with the product screen-recorded.

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Send the draft for an accuracy review before posting.
Post from your own handle and add the link sticker to stories.
Share insights at 48 hours and 7 days, then get paid.

KPIs to track

ReachLink clicks

Rights usage

Repost rightsPaid promotion (ads)

Audience & creators

Who we're targeting and what they should publish.

Gender preference

No preference

Product sample

Locations

India (Ahmedabad, Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad)

Required niches

Business & HustleFood & CookingTech & Gadgets

Content format

Instagram ReelsUGC (User-generated content)

Brand & compliance

Required mentions and creative guardrails.

Hashtags, tags & mentions

@getreelo

Creator guidelines

Deliverable: one Instagram Reel, 30 to 60 seconds, plus one story carrying the Reelo link sticker.
Post from your own handle and leave the Reel up for at least 30 days.
Reelo runs a 30 minute product walkthrough and hands over a demo account before you film. Book it before you write the script.
Send the script outline and then the draft cut for a look before you post. One round of changes may be asked for.

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Share your insights screenshots 48 hours and 7 days after posting.
This is a B2B brief. The audience that counts is people who run food businesses, not diners, so a food review format will not clear review.

Creative guidelines

Shoot vertical 9:16. A phone is fine, and a real kitchen or counter in the background is better than a clean studio.
Open on the restaurant problem inside the first three seconds, in an operator's own words: dead weekdays, diners who come once, a discount that ate the margin, a WhatsApp list nobody uses.
Screen-record the actual product where you show it. Reelo hands you a demo account with sample data for exactly this.
Any number you quote has to come from Reelo's own material or a published industry source, and the source has to be named on screen.

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Do not promise revenue lift, pricing, or a free trial that Reelo has not confirmed to you in writing.
Speak in Hindi, English or Hinglish, whichever your audience already hears from you.
Do not name or compare against another loyalty, POS or restaurant marketing product.
Record clean audio. Cafe and kitchen ambience is fine as long as the voice stays clear.
Tag @getreelo in the Reel and add the link sticker to the paired story.

Applicants

Applicants6 people have applied to this campaign

Apply to this campaign

Send a structured request to the brand. Include relevant experience, proposed deliverables, and availability so the team can evaluate your fit quickly.

Two quick steps to apply

1. Create your Trendsetter profile.
2. Return here automatically and submit your request.

Reference past work and audience alignment in your message.
Propose realistic timelines and deliverables.
Requests are delivered to the brand on Limurse for review.

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