Brand profile
Mars
@mars
Mars, Incorporated is a global, family-owned business driven by the belief that the world we want tomorrow starts with how we do business today. For over 100 years, we have been transforming, innovating, and evolving to make a positive impact on the world. We are guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom. As a family-owned company, we think in generations rather than just business quarters, with our Purpose guiding us on our journey. We operate across three main segments: Petcare (including brands like PEDIGREE®, WHISKAS®, ROYAL CANIN®), Snacking (featuring M&M'S®, SNICKERS®, ORBIT®, SKITTLES®), and Food & Nutrition (including Ben's Original™, Dolmio®, Tasty Bite®). Our mission is to create a better world for pets, inspire moments of everyday happiness through our treats and snacks, and deliver better food today for a better world tomorrow. We are committed to our Sustainable in a Generation Plan, working toward Net Zero emissions and improving lives in communities where we source materials.
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