Mamaearth | Everyday Hair & Skin Care Reels
- Content format
- Instagram Reels
- Apply by
- 25 Oct 2026
- Location
- India, all cities
- Niches
- Beauty & Skincare, Lifestyle & Vibes +1
- Goal
- Product awareness and trial through trusted creators
- Product
- Yes
- Creator
- Nano (1K to 10K), Micro (10K to 100K)
- Duration
- 1 month
The brief
Overview
What this campaign is about.
Mamaearth makes toxin-free personal care for the whole family: hair oils and shampoos like the Onion range, face washes and serums like Vitamin C and Ubtan, and baby care. We're looking for creators across India who make haircare, skincare, beauty, everyday lifestyle or parenting reels. Hindi, English and regional language creators are all welcome. Content ideas: your weekly hair-wash routine, a festive glow-up before Diwali, a honest first impression, or a family self-care moment. Product and terms are agreed with you in writing before any work starts. Limurse shares the shortlist with the Mamaearth team, and the collaboration goes ahead once the brand approves the creators.
Strategy & execution
How this campaign will roll out and what we measure.
Execution flow
Apply with your profile and a recent reel. Limurse shortlists creators and shares them with Mamaearth. Once approved, you agree terms and deliverables in writing, receive the product, share a concept for review, then publish.
- Apply with your profile and a recent reel.
- Get shortlisted and approved by Mamaearth.
- Agree deliverables, dates and terms in writing.
- Receive the product, share your concept, then publish.
KPIs to track
Audience & creators
Who we're targeting and what they should publish.
Product sample
Locations
Required niches
Content format
Brand & compliance
Required mentions and creative guardrails.
Label it as an ad
Label this post as an ad. Paid, barter and gifted posts all need it. Turn on the platform's Paid partnership label, or start the caption with #ad, #collab, #sponsored or #partnership (in the first two lines on YouTube), and say it in the video too. Indian law (ASCI influencer guidelines and CCPA endorsement guidelines) requires this, and no brief can waive it.
Creator guidelines
- Open to creators based in India.
- No minimum follower count; content quality and audience trust matter more than size.
- When you apply, add a screenshot of your last 10 reels' views or your 30-day insights.
- Product, deliverables, posting dates, usage rights and terms are confirmed with you in writing before you accept.
Creative guidelines
- Show your real routine and the product in use; no filters that change how your skin or hair looks.
- Describe your experience honestly. No medical or cure claims, and no promised results.
- Share your concept for review before filming.
- Disclose the partnership clearly (#ad or the platform's paid partnership label).
Timeline
- Applications close25 Oct 2026, end of day GMT+5:30
- Campaign starts27 Oct 2026
- Runs for1 month
Applicants
Apply by 25 Oct 2026
68 applied