Rage Coffee | Morning Coffee Ritual Reels (Delhi NCR)
- Content format
- Instagram Reels, UGC (User-generated content)
- Apply by
- 22 Oct 2026
- Location
- Delhi NCR: Delhi, Noida +3
- Niches
- Food & Cooking, Lifestyle & Vibes +1
- Goal
- Awareness and trial in Delhi NCR through everyday coffee rituals
- Product
- Yes
- Creator
- Nano (1K to 10K), Micro (10K to 100K)
- Duration
- 1 month
The brief
Overview
What this campaign is about.
Rage Coffee makes instant and flavoured coffee for India's everyday hustle. Limurse is building a creator shortlist for a proposed campaign with Rage Coffee. Shortlisted profiles are shared with the Rage Coffee team, and the collaboration goes ahead once the brand approves the creators. Product and terms are agreed with you in writing before any work starts. We are looking for creators based in Delhi NCR (Delhi, Noida, Gurugram, Ghaziabad, Faridabad): cafe and food creators, students and working professionals, fitness and gym creators, and lifestyle creators with a real morning routine. Content ideas: your morning coffee ritual before work or class, a 2-minute coffee recipe at home, or your pre-workout coffee.
Strategy & execution
How this campaign will roll out and what we measure.
Execution flow
Apply with your profile and a recent reel. Limurse shortlists creators and shares them with Rage Coffee. Once the brand approves, you agree deliverables, dates and terms in writing, receive the product, share a concept for review, then publish.
- Apply with your profile and a recent reel.
- Get shortlisted and approved by Rage Coffee.
- Agree deliverables, dates and terms in writing.
- Receive the product, share your concept, then publish.
KPIs to track
Audience & creators
Who we're targeting and what they should publish.
Product sample
Locations
Required niches
Content format
Brand & compliance
Required mentions and creative guardrails.
Label it as an ad
Label this post as an ad. Paid, barter and gifted posts all need it. Turn on the platform's Paid partnership label, or start the caption with #ad, #collab, #sponsored or #partnership (in the first two lines on YouTube), and say it in the video too. Indian law (ASCI influencer guidelines and CCPA endorsement guidelines) requires this, and no brief can waive it.
Creator guidelines
- Open to creators based in India.
- No minimum follower count; content quality and audience trust matter more than size.
- Apply with your profile, your city and one recent reel that shows your style.
- Product, deliverables, posting dates, usage rights and terms are confirmed with you in writing before you accept.
Creative guidelines
- Create content in your own voice and describe your experience honestly.
- Share your concept for review before filming.
- Disclose the partnership clearly (#ad or Instagram's partnership label).
- Show the product and how you actually drink it.
Timeline
- Applications close22 Oct 2026, end of day GMT+5:30
- Campaign starts26 Oct 2026
- Runs for1 month
Applicants
Apply by 22 Oct 2026
31 applied