Lenskart | Eyewear Style Reels by East India Creators
- Content format
- Instagram Reels, UGC (User-generated content)
- Apply by
- 22 Oct 2026
- Location
- East and North-East India: Kolkata, Siliguri +1
- Niches
- Fashion & Style, Lifestyle & Vibes +1
- Goal
- Awareness in East India through regional-language eyewear styling
- Product
- Yes
- Creator
- Nano (1K to 10K), Micro (10K to 100K)
- Duration
- 1 month
The brief
Overview
What this campaign is about.
Lenskart is India's eyewear brand for glasses, sunglasses and contact lenses. Limurse is building a creator shortlist for a proposed campaign with Lenskart. Shortlisted profiles are shared with the Lenskart team, and the collaboration goes ahead once the brand approves the creators. Product and terms are agreed with you in writing before any work starts. We are looking for creators in East and North-East India, especially Kolkata, Siliguri and Guwahati: fashion, lifestyle, beauty, student and travel creators. Bengali and Assamese creators are especially welcome, as are Hindi and English. Content ideas: frames for your face shape, a Durga Puja or festive look with eyewear, or a day out in your city in new sunglasses.
Strategy & execution
How this campaign will roll out and what we measure.
Execution flow
Apply with your profile and a recent reel. Limurse shortlists creators and shares them with Lenskart. Once the brand approves, you agree deliverables, dates and terms in writing, receive the product, share a concept for review, then publish.
- Apply with your profile and a recent reel.
- Get shortlisted and approved by Lenskart.
- Agree deliverables, dates and terms in writing.
- Receive the product, share your concept, then publish.
KPIs to track
Audience & creators
Who we're targeting and what they should publish.
Product sample
Locations
Required niches
Content format
Brand & compliance
Required mentions and creative guardrails.
Label it as an ad
Label this post as an ad. Paid, barter and gifted posts all need it. Turn on the platform's Paid partnership label, or start the caption with #ad, #collab, #sponsored or #partnership (in the first two lines on YouTube), and say it in the video too. Indian law (ASCI influencer guidelines and CCPA endorsement guidelines) requires this, and no brief can waive it.
Creator guidelines
- Open to creators based in India.
- No minimum follower count; content quality and audience trust matter more than size.
- Apply with your profile, your city and one recent reel that shows your style.
- Product, deliverables, posting dates, usage rights and terms are confirmed with you in writing before you accept.
Creative guidelines
- Create content in your own voice and describe your experience honestly.
- Share your concept for review before filming.
- Disclose the partnership clearly (#ad or Instagram's partnership label).
- Show the frames clearly on your face in good light.
Timeline
- Applications close22 Oct 2026, end of day GMT+5:30
- Campaign starts26 Oct 2026
- Runs for1 month
Applicants
Apply by 22 Oct 2026
37 applied