Razorpay | Small Business & Founder Stories
- Content format
- Instagram Reels, UGC (User-generated content)
- Apply by
- 23 Oct 2026
- Location
- India, all cities
- Niches
- Business & Hustle, Finance +1
- Goal
- Founder and small-business audiences discover how Razorpay helps them get paid and grow online
- Product
- No
- Creator
- Nano (1K to 10K), Micro (10K to 100K)
- Duration
- 1 month
The brief
Overview
What this campaign is about.
Razorpay is India's payments and business banking platform, used by lakhs of small businesses, D2C brands and founders to accept payments online, and now to run ads and marketing through Razorpay Engage. Limurse is building a creator shortlist for a proposed campaign with Razorpay. Shortlisted profiles are shared with the Razorpay team, and the collaboration goes ahead once the brand approves the creators. Deliverables and terms are agreed with you in writing before any work starts. We are looking for creators in India who speak to small business owners and founders: business and startup creators, personal finance creators, D2C and e-commerce founders who create content, side-hustle and small-business creators, and marketing and tech explainers. Content ideas: how a small business starts accepting online payments, a founder's day running a D2C brand, or a simple explainer on how new ad channels like ChatGPT Ads could help a small brand get discovered.
Strategy & execution
How this campaign will roll out and what we measure.
Execution flow
Apply with your profile and a recent reel. Limurse shortlists creators and shares them with Razorpay. Once the brand approves, you agree deliverables, dates and terms in writing, share a concept for review, then publish.
- Apply with your profile and a recent reel.
- Get shortlisted and approved by Razorpay.
- Agree deliverables, dates and terms in writing.
- Share your concept for review, then publish.
KPIs to track
Audience & creators
Who we're targeting and what they should publish.
Product sample
Locations
Required niches
Content format
Brand & compliance
Required mentions and creative guardrails.
Label it as an ad
Label this post as an ad. Paid, barter and gifted posts all need it. Turn on the platform's Paid partnership label, or start the caption with #ad, #collab, #sponsored or #partnership (in the first two lines on YouTube), and say it in the video too. Indian law (ASCI influencer guidelines and CCPA endorsement guidelines) requires this, and no brief can waive it.
Creator guidelines
- Open to creators based in India.
- No minimum follower count; content quality and audience trust matter more than size.
- Apply with your profile, your city and one recent reel that shows your style.
- Deliverables, posting dates, usage rights and terms are confirmed with you in writing before you accept.
Creative guidelines
- Create content in your own voice and describe your experience honestly.
- Share your concept for review before filming.
- Disclose the partnership clearly (#ad or Instagram's partnership label).
- No income, returns or guaranteed-results claims, and no financial advice.
Timeline
- Applications close23 Oct 2026, end of day GMT+5:30
- Campaign starts27 Oct 2026
- Runs for1 month
Applicants
Apply by 23 Oct 2026
22 applied