Koffelo | UGC for Meta Ads (Hindi & English) • Koffelo

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Brand

Koffelo | UGC for Meta Ads (Hindi & English)

Brief & requirements

Overview

What this campaign is about.

Koffelo is looking for creators to shoot short vertical videos that run as paid ads on Instagram and Facebook. This is performance creative, not a feed post: a strong hook in the first three seconds, an honest reaction to the coffee, and a clear reason to buy. Each selected creator shoots the same script twice, one take in Hindi and one in English, because the two run as separate ad variants. Product is shipped to every selected creator before the shoot. Filming runs through September, ahead of the festive window. You shoot and edit your own footage, so this brief suits creators who already make their own UGC rather than ones who need a production crew.

Start

September 1, 2026

Goal

Ad-ready UGC for Meta performance campaigns

Creator

Nano (1K–10K), Micro (10K–100K)

Required niches

Food & Cooking, Lifestyle & Vibes

Strategy & execution

How this campaign will roll out and what we measure.

Execution flow

Phase 1: Selection Apply through this brief. Koffelo shortlists on how your existing UGC holds attention past the first three seconds, whether you edit your own footage, and how you sound in both Hindi and English. Your shipping address and the per-asset fee are confirmed with you directly, along with the whitelisting terms if your handle is used. Phase 2: Product and script Koffelo ships the coffee with the hook options and the reference cuts. Make it a few times before filming so the reaction on camera is your own rather than a first impression. Phase 3: Shoot, deliver and iterate Film both language takes vertical on your phone and send the raw files plus your edit through the link shared with you. Koffelo reviews for audio, light and hook strength, asks for a reshoot if something does not clear, and releases payment once the files are accepted. Assets that perform in testing go into the next monthly batch.

Apply and confirm your shipping address.
Agree the per-asset fee and the whitelisting terms in writing.
Receive the coffee and the hook options by courier.
Make the coffee a few times before you film.

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Shoot two vertical takes, 15 to 30 seconds, one Hindi and one English.
Send the raw files plus your edit, with no music or captions.
Clear the hook and audio review, then get paid.

KPIs to track

Hook RateHold RateCost Per Usable Asset

Rights usage

Paid promotion (ads)Whitelisting

Audience & creators

Who we're targeting and what they should publish.

Gender preference

No preference

Product sample

Yes

Locations

India, metros and tier 2 cities

Required niches

Food & CookingLifestyle & Vibes

Content format

UGC (User-generated content)

Brand & compliance

Required mentions and creative guardrails.

Hashtags, tags & mentions

@koffelo_brew

Creator guidelines

Deliverable: two vertical videos, 15 to 30 seconds each, same script, one in Hindi and one in English.
Send the raw footage with the edit. Both are needed to cut the ad variants.
This is ad creative, so posting it on your own handle is not required.
The footage runs as paid media on Instagram and Facebook, and may run from your handle as a whitelisted ad. Those terms are agreed with you in writing before anything goes live.

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Koffelo ships product to every selected creator, so allow shipping time before you film.
One round of reshoot may be asked for if the audio, the light or the hook does not clear.
Creators whose first batch performs are picked up for repeat monthly batches.

Creative guidelines

Shoot vertical 9:16 on a phone, 15 to 30 seconds per video.
Land the hook inside the first three seconds. Open on the problem or the reaction, not on the logo.
Shoot the same script twice, one take in Hindi and one in English. Both are used as separate ad variants.
Natural light, clean audio. A real kitchen, desk or cafe corner reads better here than a studio.

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Keep the pack in frame with the label legible, and show the actual pour or the actual first sip.
Say one specific thing about the coffee: the taste, the strength, how long it takes to make. Generic praise does not convert.
Do not add music, captions, filters or your own logo. Koffelo cuts and captions per ad variant.
Send the raw files along with your edit.
Do not feature competing coffee or beverage brands in frame.

Applicants

Applicants12 people have applied to this campaign

Apply to this campaign

Send a structured request to the brand. Include relevant experience, proposed deliverables, and availability so the team can evaluate your fit quickly.

Two quick steps to apply

1. Create your Trendsetter profile.
2. Return here automatically and submit your request.

Reference past work and audience alignment in your message.
Propose realistic timelines and deliverables.
Requests are delivered to the brand on Limurse for review.

Browse opportunities

A trendsetter profile is required. If you are new, you will be guided to create one.