Wonderchef | Festive Kitchen Reels for Dhanteras and Diwali
- Content format
- Instagram Reels, UGC (User-generated content)
- Apply by
- 19 Oct 2026
- Location
- India, all cities
- Niches
- Food & Cooking, Lifestyle & Vibes
- Goal
- Festive recipe reels that show Wonderchef appliances in real kitchens ahead of Dhanteras and Diwali
- Product
- Yes
- Creator
- Nano (1K to 10K), Micro (10K to 100K)
- Duration
- 1 month
The brief
Overview
What this campaign is about.
Wonderchef is a premium kitchen appliances and cookware brand that makes healthy cooking convenient and enjoyable: air fryers, mixer grinders, nutri-blenders, cookware and more. Wonderchef is looking for food and home creators to make festive reels around Dhanteras and Diwali: festive recipes, sweets and snacks made with a Wonderchef appliance, kitchen upgrades and gifting ideas. Limurse shortlists applicants and shares them with the Wonderchef team. Once the brand approves, deliverables, dates and compensation are agreed with you in writing before any work starts. Who we're looking for: home cooks, recipe and food creators, home and kitchen creators, and festive gifting creators, in any Indian language.
Strategy & execution
How this campaign will roll out and what we measure.
Execution flow
Apply with your profile. Limurse shortlists creators and shares them with Wonderchef. Once the brand approves, you agree deliverables, dates and terms in writing, share a concept for review, then publish.
- Apply with your profile and a recent recipe reel.
- Get shortlisted and approved by Wonderchef.
- Agree deliverables, dates and terms in writing.
- Receive the product, share your concept, then publish.
KPIs to track
Audience & creators
Who we're targeting and what they should publish.
Product sample
Locations
Required niches
Content format
Brand & compliance
Required mentions and creative guardrails.
Label it as an ad
Label this post as an ad. Paid, barter and gifted posts all need it. Turn on the platform's Paid partnership label, or start the caption with #ad, #collab, #sponsored or #partnership (in the first two lines on YouTube), and say it in the video too. Indian law (ASCI influencer guidelines and CCPA endorsement guidelines) requires this, and no brief can waive it.
Creator guidelines
- Open to creators based in India.
- No minimum follower count; recipe quality and engagement matter more than size.
- Apply with your profile and one recent recipe reel.
- Deliverables, posting dates, usage rights and compensation are confirmed with you in writing before you accept.
Creative guidelines
- Cook on camera with the Wonderchef product and show it in use.
- Create in your own voice and describe your experience honestly.
- Share your concept for review before posting.
- Disclose the partnership clearly (#ad or Instagram's partnership label).
Show 1 more
- No health or nutrition claims, and no prices or offers unless Wonderchef provides them.
Timeline
- Applications close19 Oct 2026, end of day GMT+5:30
- Campaign starts20 Oct 2026
- Runs for1 month
Applicants
Apply by 19 Oct 2026
26 applied