Building a business-focused Instagram audience
11 business and finance creators. One objective: community growth.
- Views
- 381K+
- Followers
- +9.8K
- Total engagement
- 9.3K+
The challenge
A business-focused account needed more profile discovery and follower growth among younger audiences. Direct promotional content was underperforming.
The approach
- Create a series of curiosity-led reels.
- Partner with creators on educational content.
- Use story redirects to encourage profile visits and follows.
The outcome
Educational creator storytelling generated discovery, profile engagement, and follower growth.