Taking the live experience beyond the venue
5 on-ground creators. One objective: awareness.
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The challenge
A live activation needed real-time visibility and audience engagement beyond the people in the room.
The approach
- Bring creators to the activation.
- Capture real-time, event-focused short-form content.
- Build stories around the creators’ own experience.
The outcome
On-ground coverage expanded event visibility and generated audience interaction during the activation period.