From condiment to everyday recipe

The challenge

A condiment range needed visibility through relatable content. The campaign aimed to make everyday usage more familiar and encourage organic engagement beyond promotional creatives.

The approach

1. Seed the range with food creators.
2. Show the products in simple, everyday recipes.
3. Use short-form stories to encourage usage and audience interaction.

The outcome

Recipe-led content positioned the products within everyday meal preparation and generated sharing and engagement.