Product discovery through skincare routines
12 skincare creators. One objective: product discovery.
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The challenge
A collagen-based skincare product needed stronger discovery and traffic to its product page. The campaign centred on relatable self-care routines that gave audiences a reason to explore the product.
The approach
- Seed the product with skincare creators.
- Integrate it into familiar self-care routines.
- Use link-focused reels to encourage product page visits.
The outcome
Routine-focused storytelling generated audience curiosity and product-page traffic intent among beauty audiences.