Fintech influencer marketing & finance creators platform

Financial promotion is regulated in most markets, and rules commonly cover who may promote a financial product, what risk information must accompany it, how returns may be described, and whether the promotion must be approved by an authorised person before publication. Involve compliance at the brief stage, not at approval, and confirm the current requirements in each market you publish in.

Give creators an explicit boundary document: approved descriptions, mandatory risk wording, prohibited phrases, and topics to avoid entirely. Most compliance failures in this category come from improvisation in a live video rather than from written scripts, so brief the format as well as the words.

• Involve compliance at the brief stage
• Provide approved and prohibited language
• Brief live formats especially carefully

Money content attracts both genuine educators and promoters of unsuitable products, and audiences have become wary. Vet the creator history: what they have promoted before, how they handle risk, whether they disclose consistently, and whether their audience trusts them on financial topics specifically rather than in general.

A creator who declines to make a claim is a signal of quality rather than an obstacle. The reputational cost of a poor partnership in this category is asymmetric, and it lands on the brand and the regulator relationship, not only on the campaign.

• Vet what the creator has promoted before
• Value creators who refuse overstated claims
• Reputational risk here is asymmetric

The formats that work explain a decision rather than sell a product: how a fee structure compares, what a process actually involves, what the risks are, and who the product is not for. That content earns trust in a category where trust is the purchase blocker, and it survives compliance review more easily than a promotional claim.

Measure account or application quality rather than raw signups, since a campaign optimised for volume in a financial category frequently produces accounts that never fund or activate. Track through to the outcome that matters commercially and report against a stated attribution rule.

• Explain decisions rather than sell products
• Say clearly who the product is not for
• Measure funded or activated accounts, not signups