How a Limurse creator campaign works

Limurse runs creator-led campaigns end to end: we find and vet creators, brief them, negotiate, collect your approvals, hold payment until the work is approved, track every creator separately and report the results against the KPIs we agreed with you at the start.

We do not write your brand strategy, plan your media budget across channels, or promise reach or sales. What we are accountable for is written into the campaign agreement before anything is booked: the creators, the deliverables, the dates, the usage rights, the KPIs we will measure and the report you will receive.

Finding creators, collecting their insights and negotiating their fees is real work, and creators hold dates for you while we do it. So we start once the scope and budget are in writing:

1. Email us your requirements at akshat@limurse.ai, or fill in the campaign brief. A few lines is enough: the product and the goal, who your customers are, the market and language, the kind of creators you want, how many, the formats, your timing, and your total budget.
2. Sign a campaign order for that budget. It sets out the scope, the per-creator rates we will work within, usage rights and payment terms. If your company raises its own purchase order, this is the step for it.
3. We shortlist and price creators within your budget and send the shortlist with each creator's insights, availability and fee confirmed with the creator. Quotes stay valid for 7 days. You approve the creators you want.
4. You pay an advance, usually 50% (or as agreed in your campaign order), on the all-in amount for the creators you approved, and we lock them. The balance is due when the content is approved.

We do not shortlist or price creators before the budget and the order are in place. To plan a budget first, the free campaign budget calculator and rate calculator give you a realistic range.

The faster way: a fixed package

If one of these fits, skip the scoping. Send us the package you want, sign the campaign order and pay the advance (usually 50%), and the shortlist follows within 72 hours. Prices are all-in, creator fees and ours together.

• Starter: 15 nano creators, under 10K followers, 1 Reel and 1 Story each. $1,875, or ₹52,500 plus applicable taxes in India. Start with Starter
• Growth: 10 micro creators, 10K to 50K followers, 1 Reel and 1 Story each. $2,750, or ₹80,000 plus applicable taxes in India. Start with Growth
• Launch: 5 creators with 50K to 250K followers and 10 micro creators, 1 Reel and 1 Story each. $5,375, or ₹1,60,000 plus applicable taxes in India. Start with Launch
• UGC 10: 10 UGC creators, 10 videos for your own ads, not posted on creator accounts. $1,500, or ₹35,000 plus applicable taxes in India. Start with UGC 10

Every package comes with the same terms:

• Usually 50% when the campaign order is signed and the rest when the content is approved, unless your order sets another split.
• Shortlist within 72 hours of the advance. You approve every profile and can swap each one once.
• Content live within 21 days of brief approval, with one revision round per creator.
• Repost on your channels and run the content as partnership ads for 30 days. Longer paid usage is quoted separately.
• You ship the product. Creator availability and results are not guaranteed, and a non-responsive creator is replaced once.

Follower count is never the reason on its own. We shortlist a creator when all of these hold:

• Audience fit: who the content speaks to (for example parents of young children, or gift buyers), where the audience lives, and, where the creator has shared Instagram Insights, the measured age, gender and city split.
• Recent performance: for each shortlisted creator we collect their last 60 to 90 days of insights screenshots (Reel reach and views, Story link taps, audience split) and share them with you before you approve anyone.
• Delivery record: on-time delivery, approved versus rejected work and brand ratings from past collaborations on Limurse, plus the past brand work they list on their profile.
• Content quality: a person on our team looks at every creator's photos and recent posts. An AI-generated or virtual account is labelled as one wherever you see it, and is never presented to you as a real person.

We do not run an automated fake-follower score, because we have not found one we trust. Reading the creator's own insights before booking is the check.

At kickoff we agree one primary objective with you: awareness, content you can reuse, qualified traffic, or a first sales test. The KPIs follow from it, and each one gets an expected range taken from that creator's own recent numbers, not from an industry average.

The agreement separates two kinds of commitment:

• Controllable deliverables, which we guarantee: the creators, formats, posting dates, approvals, usage rights, tracking setup and reports.
• Outcomes, which we measure and report honestly but cannot guarantee: reach, engagement, clicks and orders.

A small pilot rarely proves sales on its own, so we also report the leading signals: whether the right audience engaged, qualified visits per creator, and which assets are worth reusing.

• A tracking link per creator. It records total and unique clicks by day, device, country and referrer, then sends the visitor to your site with the creator's code and UTM tags (utm_source=limurse, utm_medium=creator) attached, so your own Shopify or Google Analytics reports show the same visits.
• A discount code per creator, created in your own store. An order that carries a creator's code is attributed to that creator. When your store is connected to Limurse, an order that landed from their link in the same visit is matched too, even without the code.
• Checkable against your real orders. Because the codes live in your store, Shopify's own discount and UTM reports show every one of these orders. Cancellations, returns and refunds are netted out of the revenue we report.

What a creator link cannot see: add-to-cart events, and a buyer who comes back days later by typing your address without the code. Those show up in your own analytics under the same UTM tags, and we read them with you in the final report rather than claiming them.

• Per post: views, likes, comments, shares and saves, plus reach where the creator has connected their account or shared insights. Every figure is labelled as measured or creator-reported.
• Per creator: engagement rate, cost per engagement, cost per view, link clicks, coded orders and net revenue, against the expected range agreed at kickoff.
• From the creator's insights: profile visits and Story link taps, collected as screenshots after posting.

Post metrics refresh every day for 90 days after publishing. You get a report 7 days and 30 days after the last post, and your team can open the campaign's performance and conversions in your Limurse workspace at any time, with the matched orders exportable as CSV.

1. We write the brief with you: key messages, claims to avoid, product details and disclosure.
2. Each creator's concept or script comes to you before filming.
3. The final edit comes to you before it goes live. Nothing is published without your approval.
4. Two rounds of revisions are included per deliverable.

Please review within 48 hours: a draft left unreviewed for 48 hours counts as approved, unless we agree a longer window in writing. Paid work is never auto-approved before it is funded.

• Included in managed campaign quotes: reposting the content organically on your own Instagram, Facebook and website.
• Priced per creator, only if you want them: paid ads or partnership ads run from the creator's handle, original watermark-free files and raw footage, exclusivity in your category, and longer usage periods.

Every right is written into the agreement with its channels, territory and duration, and the licence starts once the work is paid in full. There is no exclusivity unless it is agreed and priced.

No one can honestly guarantee reach or sales, and we do not. This is what we do instead:

• Payment is held until you approve. On managed campaigns you pay an advance at booking (usually 50%, or as agreed in your campaign order) and the balance after the content is approved, and creators are paid out only when every deliverable is approved.
• Off-brief work goes back for revision within the included rounds.
• Non-delivery is replaced or refunded. If a creator does not respond or does not deliver, we offer a comparable replacement, or credit or refund the undelivered work. Refunds are processed within 10 business days.
• Results are compared with the expected range. When a post lands well below the creator's own recent numbers, the report says so, explains what we can see, and recommends whether to rebook, change the format or drop that creator for the next round.

Quotes are itemised per creator and per deliverable, with usage add-ons and GST on separate lines. Each creator line is an all-in price: the creator's fee and ours together. Creator fees are collected after the campaign order is signed, and nothing is booked until you have approved every creator.

To check a fee against the market, use our free influencer rate calculator, which shows what creators of a given audience size and engagement charge per post, Story and video, drawn from real creator rate cards. Our fee pays for sourcing and vetting, negotiation, briefs, approvals, payment protection, tracking and the report, which is the work a brand otherwise does itself when hiring creators directly.

Fixed packages with all-in prices are listed above and on the pricing page. Plans and managed service prices are on the pricing page. Billing, refunds and disputes are covered in the pricing policy and refund policy.

• A first campaign can be a one-time pilot with one or two creators. It starts the same way, with your requirements, a budget and a signed order for the pilot, and needs no subscription. There is no commitment beyond that order, and nothing renews automatically.
• Signing the campaign order creates no minimum spend and no exclusivity. If the shortlist or quotes do not work for you, you can stop before approving any creator and owe nothing.
• You can cancel unstarted work in writing at no cost. Once a creator has started production, fees for work already started may remain payable. If an approved creator cancels or does not deliver, we replace them or refund their share of the advance.
• There is no exclusivity on your side, and no obligation after the pilot.

The full terms are in our terms and conditions, and the campaign agreement you sign lists your specific deliverables and rights.

1. Day 0: your requirements and budget by email, and the campaign order signed. Objective, KPIs and rights agreed.
2. Within 72 hours of the signed order: shortlist with insights and fees for you to choose from.
3. Week 1: creators approved, advance paid, creators locked, product shipped.
4. Week 2: concepts approved, filming, drafts reviewed.
5. Weeks 3 to 4: content goes live on the agreed dates.
6. 7 and 30 days after the last post: reports. A pilot usually takes 45 to 60 days from kickoff to the final report.

One person on our team coordinates creator communication, reviews, posting dates, tracking setup and reporting for the whole campaign.

Our case studies report the platform results each brand agreed to publish: views, clicks and engagement. They are not Shopify-verified revenue, and spend is shown only where the brand chose to share it. We do not name a client or publish their numbers without their written permission.

The evidence that matters most for your brand is your own pilot report, measured against the ranges we agree before you pay.

Share your brief, or email your requirements and budget to akshat@limurse.ai, and we will send the campaign order to sign. If you would rather talk it through first, book a call.