Food & Beverage

Influencer Marketing Platform for Food & Beverage Brands

Partner with recipe creators, mixologists, and food trendsetters to drive supermarket shelf sell-through and direct-to-consumer grocery orders.

Join as a brand Join as a creator

Campaign record

Illustrative flow

Campaign signal

One brief.
One pulse.

Team visibility

Shared from draft to payout

Work in motion

Updated now

Brief aligned
Complete
Creators shortlisted
Complete
Content approved
In review
Outcome measured
Ready after launch

Campaign state

On track

↗

Every decision stays connected

Backed by
Payments byCashfree
Also oniOS and Android

Platform capabilities

Everything your team needs to discover creators, run campaigns, and measure outcomes, without tool sprawl.

Culinary creator discovery

Find home chefs, recipe developers, and food vloggers with high-engagement audiences.

Recipe integration briefs

Standardize creative briefs for step-by-step cooking videos and taste-test demonstrations.

Retail velocity lift

Drive foot traffic to supermarket partners with geo-targeted creator launch campaigns.

ASMR & visual hook UGC

Source mouthwatering video assets for paid social testing on Meta and TikTok.

Creator sample fulfillment

Automate perishable and packaged sample shipping logistics with address collection.

Attributable grocery sales

Track promo codes, instore coupon scans, and direct delivery app sales lift.

How teams use it

Concrete workflows and proof points for this page, not generic platform copy.

Supermarket & retail lift

Coordinated regional creator flights that clear retail shelves in target metro areas.

High-converting recipe assets

Turn organic recipe reels into high-performing paid ads with licensed usage rights.

Appetite appeal is a production requirement

Food and drink content lives or dies on how the product looks and sounds. Lighting, texture, pour, steam, and sound design do more for performance than any tagline, so brief the production requirements explicitly and shortlist creators whose existing food content already meets that bar.

Recipe and occasion formats extend the value considerably, because they give the audience a reason to save and return to the content. A product shown inside a dish someone intends to cook is a far stronger prompt than a product shown alone.

Brief the production quality explicitly
Shortlist on existing food content quality
Recipe and occasion formats earn saves

Handle claims, allergens, and regulation

Nutrition and health claims about food and drink are regulated in most markets, and the permitted wording is often narrower than a creator would naturally use. Supply approved claims and prohibited phrasing, and require allergen and ingredient accuracy in any recipe content, since an error there is a safety issue rather than a marketing one.

Alcohol carries additional restrictions in many markets, commonly covering audience age composition, responsible consumption messaging, and where content may run. Confirm the current rules for each market before contracting rather than after production.

Supply approved nutrition claim wording
Require allergen accuracy in recipes
Check alcohol rules per market before contracting

Connect the content to where it is sold

Availability decides whether food and drink content converts. Align creator campaigns with the markets, retailers, and delivery platforms where the product can actually be bought, and tell the audience where to find it. Content that creates demand in places with no distribution wastes the fee and the interest.

Local and regional creators are often the right choice for exactly this reason, particularly for products with retail footprints that vary by city. Plan the shortlist against the distribution map rather than against national reach.

Align campaigns with real distribution
Tell the audience where to buy
Plan shortlists against the distribution map

Frequently asked questions

What makes food and drink creator content perform?

Production quality that carries appetite appeal: lighting, texture, pour, steam, and sound. Recipe and occasion formats extend the value because they give audiences a reason to save and return, and a product shown inside a dish prompts more strongly than a product shown alone.

What claims can creators make about food products?

Nutrition and health claims are regulated in most markets and permitted wording is usually narrower than a creator would naturally use. Supply approved claims and prohibited phrasing, and require allergen and ingredient accuracy in recipe content, where an error is a safety issue.

Are there extra rules for alcohol campaigns?

Usually yes. Many markets restrict audience age composition, require responsible consumption messaging, and limit where content may run. Confirm the current rules for each market before contracting rather than after production.

How do I stop a campaign creating demand we cannot serve?

Plan the shortlist against the distribution map rather than national reach. Align campaigns with the markets, retailers, and delivery platforms where the product can actually be bought, and tell the audience where to find it.

Build better brand-creator partnerships

Whether you are building a campaign or your creator business, keep discovery, communication, deliverables, and results clear from the start.