I am a writer and director with an MFA from NYU Tisch, a certified yoga teacher, and a licensed creator based in Abu Dhabi. I make content in three areas: beauty, restaurants and venues, and yoga and wellness. My audience is diaspora and expat women in their twenties through fifties, concentrated in the Gulf with a second base in the UK, the US, Canada, Australia and Singapore. They want an honest answer about whether something is worth the money. Everything in my feed so far has been self funded, including Sephora Middle East, MAC Middle East, Lush Middle East, Medicube, Beauty of Joseon and rite. UAE. No gifting, no fees, no agreements. I bought all of it because I wanted it. I also write Oh Honey, Honey., a twice weekly Substack on the body, the culture and the creative life, which brands can be placed inside as a fourth deliverable. I hold a UAE influencer licence, so paid work can be contracted and invoiced compliantly.
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